A taste test of major UK supermarket own-brand chocolates has revealed a surprising winner that rivals Cadbury Dairy Milk in flavour, while costing significantly less. The test, conducted by a self-proclaimed chocolate connoisseur, compared eight milk chocolate bars, including Cadbury, Galaxy, and own-label offerings from Tesco, Asda, Sainsbury's, Morrisons, M&S, and Waitrose.
The winner was a supermarket own-brand bar that matched Cadbury's taste but was 70p cheaper and offered 40g more chocolate. Cadbury Dairy Milk, priced at £3 for 160g, was praised for its rich, velvety, and creamy texture, but its high price was noted as a drawback. Galaxy, at £2.45 for 100g, was described as rich and creamy but poor value for money.
Among the own-brands, Waitrose's Belgian Milk Chocolate, with 32% cocoa solids, was highlighted for its dark chocolate flavour and balanced sweetness, though it was a pricier option. Tesco's milk chocolate was deemed too sweet and lacking in texture, while Asda's offering was described as 'bleh' with a high calorie count of 555kcal per 100g.
The test judged bars on chocolatey-ness, sweetness balance, texture, and value for money. The winning bar, which the tester declined to name, was found to be a worthy alternative to Cadbury, offering a similar taste experience at a lower cost.
