Boots has introduced Jawhara, a new Arabian-inspired fragrance brand with five unisex scents priced at £14.99 for 100ml. Customers have described the perfumes as 'smelling expensive' and 'perfect for a night out'. The collection launched online and in select stores last week, ahead of Father's Day and summer holidays.
The range includes Sultan Rose, a contemporary floral with saffron, rose, peony and vanilla incense; Golden Nectar, combining bergamot, pear, white florals, musk and vetiver; and Sweet Dates, featuring vanilla, raspberry and caramelised amber. Oud Velvet offers a woody-amber blend with saffron, oud and vanilla, while Amberwood Nomad delivers cardamom, myrrh and cedarwood.
Shoppers have praised the longevity and sillage of the fragrances. One reviewer noted that Sweet Dates lasts 8-9 hours with good projection, though they commented that the bottles and caps feel cheap. Another said Sultan Rose has 'a nice touch of bakhoor smell, which just smells expensive'.
Jawhara joins other Arabian-inspired brands like Kayali, which sells 100ml bottles for around £110. The new range is positioned as a budget-friendly alternative, offering a luxurious scent experience without the designer cost.
