Amazon has officially announced that Prime Day 2026 will run from 23 to 26 June, marking one of the earliest summer sales events in recent years. The four-day event will begin at 12:01 am on Tuesday, 23 June, offering exclusive discounts for Prime members across a wide range of categories, including tech, home appliances, beauty, and gaming.
While the full list of deals has not been disclosed, Amazon has teased savings on “top brands, trending products, and items exclusive to Amazon.” Based on previous Prime Day events, shoppers can expect significant reductions on household names such as Dyson, Shark, Xbox, Ninja, Oral-B, Ghd, Apple, and Oura. Popular items like robot vacuums, smartwatches, espresso machines, and IPL devices are also likely to be heavily discounted.
Prime Day is reserved exclusively for Amazon Prime subscribers. Those not yet signed up can access the sale by starting a 30-day free trial, which also includes benefits like next-day delivery and Prime Video streaming. The event is typically held twice a year, with a second sale in October known as Prime Big Deal Days.
In previous sales, discounts have reached up to 50% on items such as Elizabeth Arden retinol skincare (reduced from £77 to £41.37), Amazon’s Fire HD 8 kids’ tablet (dropping to £70), and various Dyson, Shark, and Sony products. Ahead of the sale, some deals are already available, including £50 off a Dyson bladeless tower fan and over 30% off a PS5 DualSense controller.
