Aldi has announced a new round of price cuts on over 200 products, including fresh beef steaks, ice cream lollies, and wines. The reductions cover everyday items from fresh and frozen food to household essentials and personal care products.
Among the discounts, shoppers will find 50p off selected fresh British beef steaks, such as the 30 Day Matured British Rump Steak now at £4.69, and the Sirloin Steak at £5.99. Ice cream treats like Gianni Ice Cream Lollies and Watermelon Fruit Lollies have been reduced from £1.99 to £1.79, while Ice Cream Cookies are now £1.95.
Beverage reductions include New Zealand Marlborough Sauvignon Blanc at £6.99 and Aperini Spritz 4-Pack at £5.49. Aldi's Lacura SPF50+ Sensitive Lotion has also been cut from £3.49 to £3.29.
So far this year, Aldi has invested over £200 million in price cuts, including £60 million introduced this week. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'Now more than ever, we know that customers are looking to manage their budgets for the weekly shop, which is why we’re constantly reviewing prices across our range.'
In related news, Waitrose has lowered prices on over 160 own-brand products as part of a £20 million investment, with reductions averaging 12%. Grocery price inflation slowed to 3.1% in May, down from 3.8% in April, according to Worldpanel by Numerator.
