Primark is selling a 'beautiful' £10 dress that has drawn comparisons to a £65 version from Next. The fashion retailer's Square Neck Corset Midi Dress went viral after model and television personality Abbey Clancy wore it on Instagram, declaring she was 'obsessed with the dress.' Her post amassed over 5,000 likes and a flurry of excited comments from customers praising the 'elegant' style.
Shoppers React to Abbey Clancy's Primark Dress
One follower commented: 'Beautiful.' Another wrote: 'Stunning.' A social media user exclaimed: 'Ooh la la! Very Bridget Bardot!!!!' while further praise read: 'Only you could make a £10 dress look a million dollars.' The dress, available in sizes six to 18, is inspired by one of 2026's biggest trends: polka dots.
Comparison with Next's £65 Dress
Next offers a similar style: the Friends Like These White And Black Polka Dot Full Prom Skirt Midi Dress, priced at £65. Both feature a white corset-style bodice with black polka dots, but there are notable differences. Based on product images, the Next dress appears more fitted, while the Primark version offers more volume in the skirt.
The Primark dress is described as 'a fresh take on a classic print' and is made from 97% cotton and 3% elastane. It features a corset-style bodice with structured seams, a square neckline, a V-shaped dropped waist, and a gathered full skirt with thick shoulder straps. The Next dress, available in sizes 8 to 24, is made from 90% polyester and 10% elastane.
Shoppers can purchase the Primark dress online via click-and-collect or in stores, while the Next dress is available online. Both retailers provide additional details on their websites for customers to compare before making a purchase.
