Beauty enthusiasts are raving about e.l.f.'s Power Grip Primer, a budget-friendly product that promises to keep makeup in place all day. Priced at just £11 for the original 24ml version, the primer is gaining attention for its unique, sticky gel formula that locks in foundation and concealer. For those who want more, a jumbo 75ml option is available for £25, while a 15ml mini costs £6.
How It Works
The primer is marketed as a 'gel face primer for long-lasting makeup'. Its translucent, non-comedogenic formula is designed to hydrate the skin and provide a dewy finish, suiting all skin tones. To use, apply the primer to clean skin, allow it to dry for 30 seconds, then layer makeup on top. For maximum staying power, e.l.f. recommends pairing it with the Power Grip Dewy Setting Spray (£11), which contains aloe and hyaluronic acid for a non-sticky, hydrated finish.
Customer Reviews
Shoppers have left glowing reviews for the primer. One customer wrote: 'Very good grip! It holds my makeup on all day and keeps my face from getting too oily.' Another shared: 'My nieces love this product so much that when the older one left for college, they fought over it. I bought them both the large size, and they were so happy.' A third reviewer commented: 'This primer is the best on the market. It is so good that my makeup stayed on for two days. The stickiness holds your makeup together and doesn't separate it.'
Deal and Alternatives
Currently, e.l.f. is offering a full-sized gift and free delivery on orders of £30 or more when using the code TREAT at checkout. While the Power Grip Primer is a top seller, other options include Benefit The POREfessional Face Primer (22ml) at Boots for £29.70 (down from £33) and Charlotte Tilbury Airbrush Flawless Setting Spray (100ml) at Cult Beauty for £33. The Charlotte Tilbury spray claims to prime and set makeup for up to 16 hours.
Delivery Concerns
Despite the praise, some customers noted slow delivery times. One Trustpilot reviewer said: 'Delivery is ridiculously slow! However, the quality of products for the price is great.' Another added: 'Orders always take up to 14 days to arrive, which is not good.' Nevertheless, the majority of feedback remains positive, with many impressed by the primer's performance for its affordable price.
