Lloyds Bank has confirmed that customers will no longer be able to rename their accounts through online banking, a change that has sparked criticism from some users. The bank stated that the option to rename accounts in Online Banking is being removed, meaning any previously renamed accounts will revert to their original names.
Customers can still rename accounts using the Lloyds banking app, but the change has frustrated some business users who rely on online banking rather than the app. One customer complained on social media that the move makes it harder to quickly identify accounts, especially for those managing multiple accounts.
Lloyds explained that the change is intended to simplify how accounts are displayed and improve consistency across Online Banking and the app. A spokesperson reiterated that customers can continue to rename accounts through the app.
The bank's decision comes amid a broader trend of financial institutions updating their digital services. For those considering switching banks, several offers are currently available, including £175 from Nationwide, £200 from First Direct, £500 from HSBC, £180 from Santander, and £200 from NatWest.
