Rimmel has launched four new summer mocktail shades of its Oh My Gloss! Butter Me Up Lip Butter Balms, and shoppers are praising the product for making lips look instantly fuller and hydrated. The balms are currently available at Superdrug for £7.99 each, reduced from £9.99, offering a 20% discount until August 11, 2026.
What Makes the Lip Balm Stand Out
The Butter Balms combine the benefits of a gloss and a balm, leaving lips silky-smooth, revitalised, and nourished while delivering an intensely glossy translucent colour. They can be worn alone or layered over liner and lipstick. The formula includes skincare ingredients such as 5% squalane, peptide, avocado butter, and hyaluronic acid, providing a plush sensation.
The new shades include Virgin Cosmo (sugared raspberry fragrance, gentle pink tone), Apricello (caramelised apricot scent, coral colour), Cherry Spritz (rich red with black cherry fragrance), and Espresso Mocktini (vanilla cream and espresso aroma).
Customer Reviews and Ratings
The product has achieved an outstanding overall rating of 4.8 out of five stars from more than 900 reviews on the Superdrug website. One reviewer said: "I recently tried the Rimmel Oh My Gloss! Butter Me Up lip gloss and I'm honestly impressed. The texture is super smooth and buttery, not sticky at all. It glides on effortlessly and makes my lips look instantly fuller and healthier."
Another customer commented: "Makes my lips look so glossy and full. I got so many compliments while wearing this gloss. It's super hydrating and the shade range is fab." A third reviewer added: "This is one of the nicest lipglosses I've ever used! I love the formula, it's smooth and is non sticky and it lasts for a good while."
One customer noted a minor drawback, saying: "A nice lip balm that feels hydrating and looks really glossy. Just hoped it would last a tiny bit longer, but otherwise lovely."
Alternatives for Different Budgets
For those seeking alternatives, the NYX Professional Makeup Butter Gloss Lip Gloss Duo in Madeleine and Tiramisu is available at LookFantastic, priced at £13 down from £14.98. A higher-end option is the Charlotte Tilbury Hyaluronic Happikiss Crystal, available from Cult Beauty for £28.
