Simworx, a Midlands-based theme park ride manufacturer specialising in immersive media-based rides and owner of the RoboCoaster brand, has been rescued from administration in a pre-pack sale that preserved all 28 jobs. The company, founded in 2005 by Terry Monkton and Andrew Roberts, originated from motion technology used in flight simulation and is headquartered in Kingswinford, West Midlands.
Administration and Sale Completed
Gareth Prince and Mark Malone of BTG were appointed as joint administrators on 12 June 2026. Shortly after, a sale of the business was completed, with all employees transferring to the new owners. The transaction was led by BTG teams, with law firm Gateley providing legal transactional support.
The buyer, Simworx Attractions Limited, is wholly owned by a Liechtenstein-based company linked to Intamin Amusement Rides, one of the world's largest roller coaster and attraction manufacturers.
Reasons for Administration
Administrators said the business had maintained a strong order pipeline but faced historic funding and working capital pressures, leading to the need for a restructuring process. The pre-pack administration allowed operations to continue under new ownership without disruption.
Future Prospects
The rescue deal is expected to give the company access to greater engineering resources, financing capability, and project delivery capacity. Gareth Prince, Partner at BTG, said: “Simworx is well-known in the theme parks and entertainment industry across the globe. Whilst the business had a strong order pipeline, historical and working capital issues were creating cash challenges which required consideration of all avenues for restructure and rescue.”
Vijay Merchant, Partner at BTG, added: “We were very happy to get this deal completed and start a new chapter for the business after a very difficult period of time. Under its new ownership, and with fresh investment and direction, this company can now progress. We’re sure that it has a bright future ahead.”
CEO Comments
Terry Monkton, CEO at Simworx Attractions Limited, said: “Thanks to all at BTG for their efficient handling of the transaction - we are delighted to have been able to secure new ownership for Simworx. Working closely with ETF Ride Systems (also part of the Intamin family of companies), the company now has a partnership with a strong industry renowned entity that will enhance project delivery, innovation, financing and resource for the benefit of current and future customers.”
