Primark has launched a new collaboration with global racquet sports and lifestyle brand Prince, inspired by retro tennis style and the growing court-to-street fashion movement.
Campaign Fronted by British Tennis Star
Fronting the campaign is British professional tennis player Eden Silva, who Primark says brings a contemporary edge to the collection and champions the elegance of British tennis culture. The launch coincides with this year's Grand Slam season, tapping into tennis-inspired dressing that blends heritage athletic aesthetics with modern everyday style across womenswear and menswear.
The Collection
The 27-piece collection includes relaxed sweatshirts and tees alongside tennis dresses, pleated skirts, and shorts. The color palette features green, navy, and classic tennis white. Customers can also shop accessories including sports bags, baseball caps, and socks.
Key Products
- Cotton Rich Prince Ringer Tee (£7) – Made from a soft cotton rich blend with classic contrasting ringer trims, short sleeves, and a central Prince slogan.
- Prince Cotton Rich Running Shorts (£10) – Cut to a classic running short shape with a drawstring detail, elasticated waistband, and contrasting trim and logo.
About Prince
Founded on the tennis courts in 1970, Prince is an American sporting manufacturer known for tennis equipment including rackets, footwear, apparel, tennis balls, pickleball paddles, stringing machines, hats, and bags.
Statements
Sarah Jackson, Director of Licensing at Primark, said: 'Prince is an iconic brand with a strong sporting heritage, making it the perfect proposition for Primark as we continue to grow our branded offering. Together, we’re bringing customers a modern take on fashion sportswear; while continuing to offer the great value they expect from Primark.'
A spokesperson for the Prince brand added: 'Prince has always stood at the intersection of sport and culture, and this collaboration with Primark is a natural expression of that legacy. By bringing Prince's iconic sporting heritage to one of the world's most accessible retailers, we're introducing the brand to a new generation of consumers who are driving the court-to-street movement and making sure they can do it in style, at a price that doesn't hold them back.'
Availability
The Prince collection launched in select Primark stores across 16 markets as well as Click & Collect in Great Britain on June 15.
