Newcastle United have confirmed a major expansion of their partnership with Knox Hydrate, with the hydration brand becoming the club's official front-of-shirt partner in a three-year deal. The agreement, announced on June 23, 2026, follows the earlier deal that saw Knox Hydrate sponsor the club's training ground, Darsley Park, which will be renamed 'The Knox' from July 1.
Details of the Deal
The new shirt deal covers all matchday shirts for the Men's first team, Newcastle United Women, and the Academy teams from the 2026-27 season. A club statement described the partnership as a move that 'underscores the incredible momentum and global appeal of the club.'
Newcastle United CEO David Hopkinson said: 'Our relationship with Knox Hydrate has absolutely flourished, and we are ecstatic to announce them as our principal front-of-shirt partner for the next three years. This is a transformative deal for Newcastle United.'
Club and Brand Ambitions
Hopkinson added: 'Knox is an explosive, innovative brand that perfectly matches our ambition and shares our long-term vision for global success. To have them playing such an integral, visible role across our Men’s, Women’s, and Academy teams is a massive statement. Together, we are ready to supercharge our growth both on and off the pitch, delivering incredible experiences for our fans worldwide.'
Knox Hydrate CEO John Schaefer commented: 'We are absolutely thrilled to take our partnership with Newcastle United to the ultimate level. The energy, passion, and trajectory of this club mirror our own relentless drive to disrupt the global hydration market.'
Impact on Fans and Shirt Sales
United fans who purchased the 2026/27 home shirt earlier this month will be given an opportunity to have the Knox Hydrate logo applied. The club stated that home shirts with the Knox logo will be retailed later in the season, while upcoming away and third shirts will include the logo. Further details will follow.
Schaefer emphasized: 'We aren't just putting our name on a shirt; we are investing in a legacy that will inspire generations. We can't wait to see the teams run out with Knox on their chests, and we look forward to achieving great things together over the next three seasons.'
