Marks & Spencer has launched a new in-house fragrance brand called Studio, featuring eight eau de parfums priced at £22 each. The line has already gone viral on TikTok, with users drawing comparisons to luxury brands such as Tom Ford, Jo Malone, Byredo, and Dolce & Gabbana.
Affordable Luxury with Premium Appeal
The Studio collection is part of M&S's growing fragrance portfolio, which includes the budget-friendly Discover range starting at £12 and the premium Apothecary line. The new Studio fragrances come in chic glass bottles reminiscent of Byredo and Dior, and are designed to be worn solo or layered. A discovery set is also available for £12.
Shopping Editor Daisy Lester tested the full line-up and reported receiving numerous compliments. Here are her top picks and the luxury scents they resemble:
Top Picks and Luxury Comparisons
Darkest Vanilla
Rating: ★★★★★
Alternative to: Tom Ford Tobacco Vanille
Notes include warm amber, tonka bean, patchouli, orchid, and vanilla bean. It offers a warm, velvety profile similar to Tom Ford's cult fragrance, which costs £299 for 100ml. The M&S version lingers all morning.
Vanilla Silk
Rating: ★★★★☆
Alternative to: Phlur Vanilla Skin
Combines vanilla and soft musk with top notes of lemon and orange blossom, avoiding excessive sweetness thanks to buttery shortbread aromas.
Salted Haze
Rating: ★★★★★
Alternative to: Jo Malone Wood Sage and Sea Salt
A summery scent with pear blossom, seaweed, fig leaf, lavender, cedarwood, sandalwood, musk, and tonka bean. It evokes a crisp, earthy feeling.
Amber Creme
Rating: ★★★★☆
Alternative to: Dolce & Gabbana Velvet Amber
Features warm amber and patchouli with a rich, creamy base. Recommended for layering over M&S Studio's Sheer Musk.
Dewy Rose
Rating: ★★★★☆
Alternative to: Byredo Young Rose
A fresh floral combining delicate rose with soft notes and subtle warmth, suitable for year-round wear.
Conclusion
M&S's Studio line offers affordable alternatives to high-end fragrances, with prices starting at £22. The collection has gained significant attention on social media for its quality and layering versatility.
