Meghan Markle is facing intense backlash after teasing a new collaboration for her lifestyle brand, As Ever, with fans branding the move 'flawed' and 'tiring'. The Duchess of Sussex shared a cryptic video on Monday evening, hinting at a partnership with Clevr Blends, a vegan coffee brand she has previously invested in.
Video Sparks Criticism
The Instagram reel showed Meghan's strawberry jam being poured over ice into a glass, followed by milk and matcha powder. The thumbnail displayed the message: 'A sweet collaboration is coming tomorrow.' However, fans were quick to express their disapproval, with many calling the strategy repetitive and unappealing.
Fans React
Royal News Network, a page known for criticizing the Sussexes, posted on X: 'This looks gross! It’s obviously some sort of matcha collaboration, and I can already guess how it’s going to work.' They speculated that the brand would bundle the new product with her existing strawberry spread, calling it a 'tired tactic' that has failed to generate interest.
Another comment read: 'It’s the same flawed strategy she’s been using for months with minimal return.' Critics suggested that the only way to salvage the brand would be to offer massive discounts to clear inventory, but doubted Meghan would take that approach, with one user stating: 'Her ego won’t let her admit failure.'
About Clevr Blends
Clevr Blends is a vegan coffee brand that produces probiotic and adaptogen-packed beverages. Meghan has been an adviser and investor in the company and appeared in a cameo for their 2023 advertising campaign. The new collaboration is expected to launch soon, but the negative reception suggests it may face an uphill battle.
