Mark Wright and Michelle Keegan Discreetly Shut Down Their Joint Sportswear Venture Aytee7
Television personality Mark Wright and actress Michelle Keegan have quietly closed their premium sportswear brand Aytee7, marking the end of their first collaborative business enterprise. The gym wear label, which was developed to offer performance-focused apparel, had been sold exclusively through the online retailer Very.
Brand Details and Closure Timeline
The Aytee7 collection featured approximately 40 different pieces, with prices starting at £18. However, the couple, both serving as co-directors of the company, have since deactivated the brand's official website and ceased posting on its Instagram account since August 2025. According to a source speaking to the Daily Mail, the company has not been permanently dissolved. "The company has not closed down for good. They sold out of stock quicker than expected," the insider revealed.
The source further explained, "Now, Michelle is a mum, and work is really busy for both of them. They are focusing on other ventures and parenting at the moment, but Aytee7 is something they would like to revisit in the future."
Financial and Operational Status
As of November 2025, Companies House records indicate that Aytee7 holds a valuation of £48,739. The company had previously received a notice for compulsory strike-off in July 2024, but this action was discontinued the following month. The remaining inventory was heavily discounted on Very's website last year, with some items reduced by up to 70%.
Despite the closure of Aytee7, the couple's other fitness enterprise, MYSA Active, established in 2020, remains operational according to official filings.
Promotional Efforts and Public Appearances
Mark Wright's family actively promoted the Aytee7 brand through their social media channels. His mother Carol, father Big Mark, and brother Josh were photographed wearing the apparel during the 2023 London Marathon. The brand also gained visibility through endorsements from celebrities including Love Island star Ekin-Su Cülcüloğlu, singer Tom Grennan, and various fitness influencers.
In March 2024, the couple organized a fan meet-and-greet event at the Trafford Centre in Manchester to launch the sportswear line. Reports emerged suggesting low attendance, prompting Mark to address his 2 million Instagram followers to counter these claims.
Individual Careers and Other Business Ventures
Mark Wright, who gained fame through The Only Way Is Essex in 2010, has built a successful career as a television presenter and currently co-hosts a radio program on Heart FM with friend Olly Murs. Michelle Keegan, renowned for her role on Coronation Street, has achieved significant acclaim as an actress, particularly following her performance in Fool Me Once. She maintains a partnership with Very, releasing multiple fashion collections annually through the retailer.
In 2022, Michelle launched her separate swimwear brand, Orfila Bee, also sold exclusively through Very. However, this venture has faced financial challenges, with Companies House documents showing a deficit of £78,814 and a shareholder shortfall of £24,331. The brand has not recorded a profit since its inception in 2020.
Personal Life and Financial Standing
The couple, who have been together for over a decade, married in a £1 million ceremony in Suffolk in 2015 and welcomed their daughter Palma in March 2025. They reside in a lavish Essex mansion, purchased for £1.3 million in 2019, which now boasts an estimated value of £3.5 million following extensive renovations. The property features five bedrooms, a bar, cinema room, sauna, custom kitchen, home gym, and a five-a-side football pitch.
With a combined net worth estimated around £20 million, financial concerns appear minimal for the pair. Representatives for Mark Wright and Michelle Keegan have been approached for comment regarding the Aytee7 closure.
