Hayley Waller has been appointed as the new head of Guardian Labs Australia, the content marketing division of Guardian Australia, effective immediately.
New Leadership for Guardian Labs
Waller brings over a decade of experience in content marketing and branded content to the role. She previously served as the deputy head of Guardian Labs Australia and has been instrumental in developing the division's strategy and growth.
According to a statement from Guardian Australia, Waller will oversee the team responsible for creating commercial content campaigns for clients across various sectors, including government, not-for-profit, and corporate partners.
Background and Experience
Before joining Guardian Labs, Waller held senior positions at News Corp Australia and Fairfax Media, where she specialized in integrated marketing solutions. Her expertise spans editorial strategy, campaign management, and audience development.
Waller said: “I am thrilled to take on this role and build on the fantastic work the team has already delivered. Guardian Labs has a reputation for producing compelling, trusted content that resonates with audiences, and I look forward to leading the team into its next chapter.”
Growth and Impact
Guardian Labs Australia has seen significant growth in recent years, with a 30% increase in revenue from branded content campaigns in the last financial year. The division works with clients to create content that aligns with Guardian’s editorial values, ensuring authenticity and engagement.
Dan Stinton, managing director of Guardian Australia, said: “Hayley’s deep understanding of the content marketing landscape and her proven leadership make her the ideal person to lead Guardian Labs. She has been a driving force behind our success, and I am confident she will continue to deliver outstanding results for our clients.”
