Go Greek Yogurt has opened its first UK store at 36 South Molton Street in London, offering a protein-rich frozen yoghurt that rivals traditional ice cream. The brand, founded in Los Angeles in 2012 by Tanja Murgel-Subotic, David Subotic, and Jonathan Williams, has expanded globally with celebrity fans including Jennifer Aniston and the Kardashians.
What Makes Go Greek Yogurt Different?
The frozen yoghurt is made using traditional Greek methods, resulting in a naturally thick and velvety texture. It is high in protein, probiotics, calcium, and vitamin B12, while containing less sugar and carbohydrates than standard yoghurts. Nutritionist Kristen Stavridis said: "As a nutritionist, I consider Greek yoghurt to be one of the best health foods out there. It's rich in protein, a great source of calcium for healthy bones and fat to support hormone and brain health."
Inside the Store
The store features a striking blue-and-white interior inspired by the Greek flag. The menu includes frozen yoghurt, smoothies, and classic yoghurt in sweet and savoury varieties. Savoury options include Aceso and Greek Salad bowls, while sweet bowls like Althea, Energia, and Proteini combine fruit, nuts, seeds, granola, chocolate, and Greek honey.
Frozen yoghurt flavours include plain tart, chocolate, honey, and three rotating seasonal options (banana, strawberry, and vegan coffee mocha in July). Customers can choose from 30 toppings, including fresh fruit, nuts, seeds, sweets, and jams. The reviewer found chocolate and banana flavours particularly enjoyable, though the coffee mocha was overly bitter.
Pricing and Value
Yoghurt is priced at £1.75 per 50g, with toppings at 80p per spoonful. A generously filled container cost £13.44, while a smaller serving was £7.94. The reviewer described the prices as reasonable for London.
Co-Founder Tanja Murgel-Subotic said: "We are thrilled, excited, and deeply honoured to be entering the European market with the launch of our first store in London. This moment has been a long-held ambition for Go Greek Yogurt, made all more meaningful by how close it brings us to the origins of our craft in Greece."
Health Benefits
The yoghurt is produced using traditional methods rather than heavily processed 'Greek-style' alternatives. It is high in protein, probiotics, calcium and vitamin B12, with less sugar and carbohydrates. Reduced lactose and naturally present potassium and iodine aid digestion and general health.
Nutritionist Kristen Stavridis added: "I love starting my day with a Greek yoghurt bowl - it's a brilliant way to also add other nutrient-dense ingredients to your diet like fibre-rich fruits, nuts and seeds while also keeping you fuller for longer. As someone who is half Greek myself, I'm usually very picky about my Greek yoghurts, but I'm happy to say that Go Greek Yoghurt passes the test."
Giveaway Promotion
To celebrate the opening, Go Greek Yogurt is giving one winner the chance to win 1kg of frozen yoghurt. To enter, participants must follow @nutritionistkristen and @gogreekyogurtuk, like the giveaway post, and tag a friend. Sharing the post to Instagram Stories earns an additional entry.
