Christopher Bailey, the former chief executive of Burberry, has purchased Burleigh Pottery, a historic ceramics manufacturer based in Stoke-on-Trent. The acquisition marks Bailey's first major business venture since leaving the luxury fashion house in 2018.
Reviving a Heritage Brand
Bailey, who is known for transforming Burberry into a global digital and fashion powerhouse, expressed his commitment to preserving the traditional craftsmanship of Burleigh Pottery. The company, founded in 1851, is renowned for its handcrafted, heritage-inspired ceramic tableware and homeware.
In a statement, Bailey said: "I have long admired Burleigh's dedication to craft and its unique place in British manufacturing. I am excited to work with the team to build on its rich history while embracing innovation and sustainability."
Job Preservation and Growth Plans
The acquisition is expected to safeguard the jobs of the 120 employees currently working at the factory. Bailey plans to invest in the business, focusing on expanding its product range and enhancing its digital presence. He also aims to strengthen Burleigh's commitment to sustainable practices, including reducing waste and using more eco-friendly materials.
Local officials have welcomed the move, highlighting its positive impact on the region's ceramics industry. Stoke-on-Trent has long been a hub for pottery manufacturing, and the preservation of Burleigh Pottery is seen as a boost to the local economy.
Bailey's Post-Burberry Journey
Since leaving Burberry, Bailey has been involved in various philanthropic and creative projects. He served as a trustee of the Royal Academy of Arts and has been an advocate for LGBTQ+ rights. This acquisition signals his return to the business world, with a focus on heritage and sustainability.
Burleigh Pottery's products are sold in over 30 countries, including the UK, US, and Japan. The company has a loyal customer base and is particularly popular for its traditional blue-and-white patterns.
Financial details of the deal were not disclosed.
