BrewDog could be broken up after the appointment of consultants to find new investors, raising concerns over jobs at its Scottish facility. The craft beer maker, known for brands like Punk IPA and Elvis Juice, has hired AlixPartners to oversee the sale process.
Last month, the company announced the closure of its distilling brands, prompting fears for jobs at its Ellon site in Aberdeenshire. BrewDog, founded in 2007 by James Watt and Martin Dickie, said the decision was made to focus on its core beer products.
A BrewDog spokesperson stated: “As with many businesses operating in a challenging economic climate and facing sustained macro headwinds, we regularly review our options with a focus on the long-term strength and sustainability of the company. Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business.”
The spokesperson added: “BrewDog remains a global pioneer in craft beer: a world-class consumer brand, the No 1 independent brewer in the UK and with a highly engaged global community. We believe that this combination will attract substantial interest, though no final decisions have been made. Our breweries, bars, and venues continue to operate as normal.”
The company announced job cuts across the business in October last year after posting a £37m loss. BrewDog operates 72 bars worldwide and four breweries, employing about 1,400 people, with sites in Ellon, the US, Australia, and Germany.
