Sky Sports criticised for 'patronising' female fans
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Category : Search result: sports innovation
Missouri's $3.88bn Sports Betting Projection
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
Hashtag United signs world's first AI footballer
Semi-pro football club Hashtag United breaks new ground by signing an AI-generated virtual player, revolutionising football recruitment and sparking debate across the sporting world.
NBA Referees Get Wireless Earpieces in Tech Upgrade
The NBA is equipping its referees with advanced wireless earpieces, marking a significant technological leap in basketball officiating that promises faster communication and better game flow.
Win Prizes in This Week's Ultimate Sports Quiz
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
Trans runner Evie Toone files landmark NCAA lawsuit
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Virgin Media blackout: Sky & TNT Sports channels go dark
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
Barstool Sports' Cody Beef Dies - Community Mourns
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
NFL warns players after NBA's Mafia betting scandal
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
NBA Betting Scandals: Basketball's Gambling Crisis Exposed
Exclusive investigation reveals how NBA legends and modern stars became entangled in gambling controversies that threatened the integrity of professional basketball.
Olympian's granddaughter loses qualification to transgender student
The granddaughter of a celebrated British Olympian has failed to qualify for a sporting event after finishing behind a transgender student, sparking a family appeal and reigniting the debate about fairness in women's sports.
WNBA players score major pay rise in landmark deal
Women's basketball stars secure groundbreaking salary increases and enhanced benefits in transformative WNBA agreement, marking historic progress for professional women athletes.
ESPN's Sam Ponder sparks trans athlete controversy
ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.
Sprayable Dessert Trend Sweeps Britain
Discover the viral sprayable dessert trend transforming how Brits experience sweetness. From edible perfumes to calorie-conscious indulgence, this innovative approach to treats is taking social media by storm.
Pushy Parents: Youth Sports' Biggest Problem
Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.
Muhammad Ali's sumo wrestling challenge in Tokyo
Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.
NCAA Allows Athlete Gambling Sponsorships in Rule U-Turn
The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.
Adidas reveals revolutionary 2026 World Cup football
Discover how Adidas is revolutionising football with their innovative 2026 World Cup ball, featuring cutting-edge technology and sustainable design that promises to transform the beautiful game.
NRL Puts Artificial Intelligence in Charge of Crucial Calls
The National Rugby League is deploying cutting-edge artificial intelligence to revolutionise crucial in-game decisions, marking a dramatic shift in sports officiating technology that could change rugby league forever.
Billy Vigar: Teen footballer's tragic wall accident death
The heartbreaking story of 14-year-old Billy Vigar, who tragically died after being struck by a football against a brick wall during a school match, sparking vital safety conversations in grassroots football.
Brady and Portnoy's $75m Saudi Flag Football Partnership
NFL legend Tom Brady teams up with Barstool Sports founder Dave Portnoy in a groundbreaking $75 million flag football venture with Saudi Arabia's sports authority, signalling major Middle Eastern investment in American sports.
UK Schoolboy's Brutal Football Blocks Go Viral
A high school American football player in the UK is taking the internet by storm with a jaw-dropping highlight reel of him physically dominating opponents, sparking viral fame and serious hype.
UK's Best Sports Science Unis 2025: League Table Revealed
Exclusive 2025 league table ranks UK universities for Sports Science. Discover which institutions lead in research, facilities, and graduate prospects in this comprehensive guide.
Liverpool's Alisson Uses VR to Revolutionise Goalkeeper Training
Liverpool's star goalkeeper Alisson Becker is using cutting-edge virtual reality technology to revolutionise his training, analysing penalties and enhancing his skills in a digital Anfield environment.
Portnoy Accuses ESPN's Ryan Clark of 'Race-Baiting'
Barstool Sports founder Dave Portnoy launches a furious tirade against ESPN analyst Ryan Clark, accusing him of 'race-baiting' in a heated debate over NFL diversity. The war of words erupts on social media, exposing deep divisions in sports commentary.
Venus, LeBron, Ronaldo: Redefining Athletic Age
Elite athletes like Venus Williams, LeBron James, and Cristiano Ronaldo are shattering age barriers. Discover the science and secrets behind the revolution extending top-level careers deep into the 40s.
Charlotte Jackson Leaves Sky Sports After 16 Years for Acting
Beloved Sky Sports presenter Charlotte Jackson shocks fans by leaving her high-profile role after 16 years to pursue her lifelong passion for acting, with several projects already in development.
Chelsea vs West Ham TV blackout sparks fan fury
Premier League fans are set to miss the crucial London derby between Chelsea and West Ham due to a UK broadcasting blackout. Discover why the 2pm Sunday kickoff won't be televised.
Trump Admin Reviews Harvard’s Patent Policies
The Trump administration has launched a review into Harvard University's patent policies, raising concerns over academic freedom and innovation.
Pacific Islander's swimming revolution: The Australian crawl
Discover how a Pacific Islander transformed swimming by introducing the Australian crawl, now known as the freestyle stroke, to the world.
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