Martha Stewart replaces Sydney Sweeney in American Eagle campaign
American Eagle taps Martha Stewart for holiday denim campaign following backlash over Sydney Sweeney's 'great genes' advert accused of promoting eugenics.
American Eagle taps Martha Stewart for holiday denim campaign following backlash over Sydney Sweeney's 'great genes' advert accused of promoting eugenics.
Fashion writer Bethan Shufflebotham praises the Aligne denim co-ord as her most versatile wardrobe essential. Discover styling tips and affordable alternatives.
Kim Kardashian's shapewear brand Skims achieves $5 billion valuation after $225 million funding round, significantly increasing her reported $1.7 billion fortune. Discover how the brand plans to expand globally.
Discover how to elevate your party wardrobe with this season's most talked-about denim trend. Expert styling tips for creating show-stopping looks that blend glamour with comfort.
Fashion-savvy shoppers are flocking to Marks & Spencer to snap up a revolutionary tummy-control jumpsuit that's been reduced from £45 to just £30 in a limited-time offer.
Marks & Spencer launches innovative 'secret support' pants designed to provide men with subtle shaping and enhanced comfort, combining fashion with functional support.
Hollywood icon Sharon Stone delivers scathing critique of Euphoria star's denim campaign, questioning fashion industry's direction and sparking viral debate about ageism and authenticity.
Discover why fashion insiders are swapping skinny jeans for sophisticated, structured straight-leg denim this season. From office-appropriate styling to premium fabric choices, learn how to master this timeless trend.
Blogger Constance Hall reveals the unconventional secret behind her marriage conflicts with husband Denim in a candid confession that's taking social media by storm.
SKIMS founder Kim Kardashian drops bombshell about Hollywood friend who secretly wears her controversial shapewear line, sparking fashion frenzy and celebrity endorsements.
Discover why the timeless denim jacket is staging a remarkable comeback, outlasting fleeting millennial trends and becoming a sustainable wardrobe staple for fashion-forward Brits.
Love Island star Maura Higgins turns heads in Morocco with her daring fashion choices and effortless style during sun-drenched getaway.
Discover how to master the baggy jeans trend that's dominating UK fashion. From celebrity styling secrets to perfect footwear pairings, learn to rock this 90s revival with contemporary flair.
Irish businesswoman Niamh Kirk secures senior position at Kim Kardashian's shapewear empire SKIMS after the reality star discovered her work through a viral TikTok video, marking a remarkable career transformation.
Reality TV mogul Kim Kardashian sparks controversy with SKIMS' latest innovation: shapewear featuring built-in faux hair, dividing fashion experts and consumers alike.
The Saturdays star Rochelle Humes showcases perfect denim style in vintage Levi's 501 jeans, proving wide-leg jeans are the ultimate fashion staple for British women.
Hollywood star Natalie Portman captivates on the red carpet in a tiny denim miniskirt at the Arco film premiere in Paris, showcasing her timeless style and elegance.
Discover Spanx's revolutionary new jeans collection designed to sculpt, lift and smooth. The perfect denim solution for British women seeking ultimate comfort and confidence.
Former model Lisa Snowdon stuns in Kim Kardashian's Skims bodysuit, proving shapewear can be both comfortable and incredibly flattering for all body types.
Netflix's newest girl group sensation Katseye is sparking a major 90s fashion comeback with their iconic street style and music video looks. Discover how they're making denim-on-denim, bandanas and chunky boots cool again.
Shoppers are raving about Target's latest denim sensation - the Universal Flare Jeans that promise the perfect fit regardless of body type. Discover why these affordable £35 jeans are selling out nationwide.
Euphoria star Sydney Sweeney becomes the new face of American Eagle's denim collection, bringing fresh energy to the iconic brand's fashion lineup.
Discover the top-rated men's jeans for every style and budget. From sustainable selvedge to ultimate comfort, we've found the perfect pair for you.
Discover the best shapewear and body shapers of the year. Our expert review reveals top picks for instant smoothing, comfortable sculpting, and ultimate confidence for any outfit.
The controversial skinny jean, once declared 'dead' by fashion elites, is staging a major comeback on British high streets. Discover why this divisive denim is defying trends and reclaiming its place in the nation's wardrobe.
TOWIE legend Amy Childs turned heads in a racy denim mini dress as she arrived to film the brand new series of the iconic ITVBe show in Essex this week.
Alison Hammond sends fashion fans into a frenzy as her high-street denim dress from This Morning sells out instantly. Get the details on the must-have garment and the presenter's style secrets.
This Morning's Sian Welby stuns fans with a chic and affordable denim co-ord from Mango, proving high fashion doesn't have to break the bank. Get the look for under £100!
Move over skinny jeans! Gen Z is spearheading a major fashion U-turn, bringing back the baggy, relaxed denim of the 90s and Y2K era. Discover why comfort and nostalgia are trumping tight fits in the latest style revolution.
WAG Coleen Rooney and TV star Lisa Snowdon dazzled in double denim at the star-studded Jeans for Genes 30th anniversary charity gala in London, supporting Genetic Disorders UK.