Wellness Washing: The New Trend Duping UK Consumers
Experts warn of a surge in 'wellness washing', where brands use misleading claims about sleep, skincare, and supplements to exploit consumer wellbeing trends for profit.
Experts warn of a surge in 'wellness washing', where brands use misleading claims about sleep, skincare, and supplements to exploit consumer wellbeing trends for profit.
A savvy shopper has revealed how Aldi's Lacura Bliss Eau de Toilette, a near-identical dupe for a popular Zara fragrance, costs just £1.89 and attracts constant praise.
Budget retailer Kmart has sent shockwaves through the fashion world with a near-identical £18 dupe for a designer item costing £149. Shoppers are hailing it the bargain of the year.
Shoppers are going wild for a near-identical £20 dupe of Molly-Mae Hague's £50 Stanley Cup. The LookFantastic tumbler sold out in a record 10 minutes. Here's how to get your hands on one.
Shoppers are rushing to Boots for a huge deal on a premium L'Oréal skincare set. The Revitalift 5-Piece Collection, featuring a day cream and hyaluronic acid serum, is now over 50% off for a limited time.
Discover dermatologist-approved skincare adjustments that deliver visible results in weeks. Affordable, expert tips for radiant, younger-looking skin.
M&S sends shoppers into a frenzy with its latest £18 weekend bag, hailed as a stunning designer dupe. Discover why this affordable accessory is this season's must-have.
Exclusive: Boots' No7 Future Renew range, backed by groundbreaking science, delivers clinically proven results that rival and even surpass luxury skincare brands, all at a fraction of the price.
Discover how to emulate the Princess of Wales's iconic autumnal style without breaking the bank. Marks & Spencer's perfect trench coat alternative is taking the high street by storm.
Discover The Body Shop's highly anticipated Sugar Pumpkin Limited Edition range. This vegan, 100% natural-origin skincare collection harnesses the power of fermented pumpkin to brighten, smooth, and rejuvenate your autumn skincare routine.
Shoppers are going wild for a Debenhams watch that's a dead ringer for Taylor Swift's ultra-expensive timepiece from her 'Fortnight' music video. Discover how to bag this chic and affordable alternative.
The iconic 90s slip dress is back, and we've found a stunning high-street dupe for just £48 that rivals a designer version costing over £600. Discover the bargain that's taking the UK by storm.
A leading dermatologist reveals the common skincare products that could be prematurely ageing your skin and shares expert-approved alternatives for a youthful complexion.
Shoppers are going wild for Home Bargains' £2.99 Labubu figure dupe, a near-identical copy of the £15 collectible that's flying off shelves across the UK.
Discover why The Ordinary's budget-friendly hyaluronic acid serum has become a cult favourite in British skincare routines. Our in-depth review reveals if it delivers on its promises.
The EU's proposed ban on high-strength retinol in cosmetics has sent shockwaves through the UK beauty sector. Discover how this could affect your favourite anti-ageing products and the future of skincare regulation.
Reality star Vicky Pattison stuns in a £89 Zara dress that's a dead ringer for a £1,750 designer piece. We break down how to copy her chic look for a fraction of the price.
Beauty fanatics are in a frenzy as Cult Beauty's viral 'Bubble' hyaluronic acid serum, praised for its £12 price tag and luxury results, sells out instantly. Here's how to get your hands on the next batch of this cult-favourite skincare saviour.
Discover exclusive discounts on The Ordinary's revolutionary anti-ageing skincare range. Get clinical-grade formulations at affordable prices for radiant, youthful skin.
Shoppers are going wild for a high-street coat that's a dead ringer for the iconic Totême design, saving you hundreds. Discover the must-have style of the season.
Swifties rejoice! Michael Hill's stunning diamond ring bears an uncanny resemblance to Taylor Swift's multi-million pound engagement piece from Travis Kelce. Discover the affordable dupe that's breaking the internet.
British skincare brand Medik8 has launched its luxurious Collagen Cream at Boots, promising a potent blend of peptides and ceramides for visibly plumper, smoother skin. Discover the new cult-classic in a jar.
Fashion-savvy shoppers are raving about a stunning £29 floral midi dress from M&S that's been spotted at BM Stores for a fraction of the price. Discover the must-have summer piece causing a stir.
Leading makeup artist shares the crucial skincare blunders you're making after 40. Discover the product swaps and techniques for a radiant, youthful glow in your 40s, 50s and 60s.
Shoppers are raving about a stunningly affordable £26 perfume on Amazon that's a near-perfect dupe for a high-end designer scent. Discover the fragrance that's taking the UK by storm.
An Australian beauty brand, a favourite of TV presenter Catriona Rowntree, is taking the UK by storm with its latest launch. The new product promises to deliver visibly younger-looking skin, and early reviews from British shoppers are overwhelmingly posit
A beauty journalist reveals her shocking discovery after testing dozens of high-end creams. This affordable supermarket buy outperformed them all, delivering incredible results for a fraction of the price.
We analyse the science and first impressions behind The Ordinary's most anticipated launch, the 'Multi-Peptide + HA Serum with Growth Factors'. Discover if this budget-friendly powerhouse lives up to the hype for tackling wrinkles and fine lines.