Cracker Barrel fires marketing firm over woke rebrand
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Category : Search result: brand strategy
Meghan Markle's brand website baffles fans with error
The Duchess of Sussex's new lifestyle brand faces technical difficulties as fans discover the website domain redirects to an error page, sparking confusion and speculation about the highly-anticipated launch.
Tom Holland's Concussion Halts Spider-Man Filming
Marvel Studios halts production on the new Spider-Man film 'Brand New Day' after star Tom Holland sustains a concussion during a complex stunt sequence, raising fresh concerns about actor safety on set.
Ram Trucks Confirmed for UK Launch in 2024
American automotive giant Ram Trucks officially announces its entry into the UK market in 2024, bringing its full-sized pickups and challenging established rivals like Ford.
103-Year-Old Dickies Workwear Brand Sold Amid Financial Woes
The legendary American workwear brand Dickies, a staple for generations of British tradespeople, has been sold after 103 years following severe financial difficulties. Discover what led to the downfall of this global icon.
Stacey Solomon's Rehab is UK's second fastest-growing brand
Loose Women star Stacey Solomon becomes emotional as her non-alcoholic drink brand, Rehab, is officially ranked as the second fastest-growing brand in the UK, just behind Prime.
Supermarket Cola Beats Coca-Cola In Shock Taste Test
A blind taste test has sent shockwaves through the UK's fizzy drink aisle, revealing a supermarket own-brand cola that triumphs over the global giants. Discover which budget-friendly fizz claimed the top spot.
Toilet Roll Test: The Best & Worst Supermarket Brands
Exclusive investigation reveals the best and worst supermarket toilet paper, with one budget brand beating premium rivals in our softness and strength tests.
Maya Jama's daring fur-lined bra for PLT's sustainable edit
TV presenter Maya Jama launches PrettyLittleThing's sustainable 'Re-Wear' edit, posing in a daring fur-lined bra and leather trousers. The star promotes fashion circularity in her latest high-profile brand partnership.
Kylie Jenner Celebrates 10 Years of Kylie Cosmetics Empire
Kylie Jenner marks a decade of her revolutionary beauty brand, Kylie Cosmetics, reflecting on its journey from a viral lip kit to a global empire that transformed celebrity beauty ventures.
Beckham's £455M Fortune: Inside Their Empire
An exclusive look into the formidable £455 million net worth of the Beckhams, exploring the business empire and lucrative deals behind Britain's most famous power couple.
Aldi's Bourbon Beats McVitie's In Blind Taste Test
We put Aldi, Lidl, Tesco, and McVitie's Bourbon biscuits to the ultimate blind taste test. The results will shock you and save you money on your next shop.
Victoria Beckham Weeps Over Brand's 'Millions in Debt' Crisis
Victoria Beckham is seen weeping in a shocking new documentary trailer as she reveals the immense financial pressure and 'millions in debt' her fashion brand faced, challenging the family's picture-perfect image.
Unilever sells Ben & Jerry's to Greenfield Partners
Consumer goods giant Unilever has offloaded the ice cream brand Ben & Jerry's to its long-time licensee, Greenfield Partners, following a protracted legal and political battle over its operations in Israel and the West Bank.
Ben & Jerry's co-founder quits over Unilever 'silencing'
Jerry Greenfield, co-founder of Ben & Jerry's, has resigned from the board, accusing parent company Unilever of systematically suppressing the ice cream brand's progressive social and environmental activism.
Gucci Hit by Major Cyber Attack, Customer Data Breached
Italian fashion house Gucci has confirmed a significant cyber attack compromising customer data. The breach, involving a third-party provider, exposed names, addresses, and contact details. The company has launched an investigation and notified relevant a
Gwyneth Paltrow Rebrands Goop With COS At NYFW
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Taylor Swift's Billion-Pound Business Empire Revealed
Exclusive insight into Taylor Swift's staggering business portfolio, from record-breaking music rights to savvy brand deals and strategic investments that have built a financial empire beyond music.
Rees-Zammit's Hair Powder Sells Out in 24 Hours
Wales rugby star Louis Rees-Zammit's new hair styling powder has flown off supermarket shelves, with Tesco reporting a complete sell-out within a day of its exclusive launch.
Jamie Laing's Family Rejected His Sweet Business
Made in Chelsea's Jamie Laing opens up about the harsh rejection he faced from his own inner circle when launching his now-thriving Candy Kittens brand, teaching him a tough lesson in business.
Royal-Approved Fashion Brand Karen Millen Up For Sale
The iconic British fashion brand Karen Millen, beloved by royalty and celebrities, is seeking new ownership. Discover the story behind the label that dressed Princess Kate and the Duchess of Sussex.
Giorgio Armani's Will Instructs Fashion Empire to Pursue IPO
The future of the Giorgio Armani fashion house is set for a radical transformation, as the legendary designer's will instructs the company to pursue a stock market listing, potentially ending decades of private, family-controlled ownership.
Nicholas Lyndhurst Relaunches Late Son's Streetwear Brand
Only Fools and Horses star Nicholas Lyndhurst re-launches his son Archie's streetwear brand, AOK, five years after his tragic death at 19, honouring his memory and creative spirit.
Next Acquires Cath Kidston in Major High Street Rescue
British retail giant Next has swooped to acquire the iconic Cath Kidston brand, saving it from administration and securing 125 jobs. The deal includes the brand, domain names, and intellectual property, but all UK stores will close permanently.
Samantha Cameron's Cefinn Fashion Brand Collapses into Administration
Samantha Cameron's luxury fashion label, Cefinn, has abruptly collapsed into administration, shocking employees and casting a shadow over the former Prime Minister's wife's business venture. The brand, a favourite of the 'Westminster Wives' set, faced ins
Samantha Cameron's Cefinn fashion brand collapses into administration
An exclusive investigation into the shocking downfall of Samantha Cameron's acclaimed fashion label, Cefinn. Despite royal endorsements and Anna Wintour's backing, experts reveal the critical missteps that led to its administration.
Samantha Cameron's Cefinn Label Acquired
The premium womenswear brand Cefinn, founded by former Prime Minister's wife Samantha Cameron, has been sold to private investment firm Level Five in a deal securing its future.
Emma Chamberlain's Multi-Million Pound Net Worth Revealed
From viral YouTube videos to multi-million pound brand deals and her own coffee company, discover how Emma Chamberlain transformed from a teenage creator into a global business mogul and style icon.
Cracker Barrel's Logo Redesign Sparks Customer Backlash
American restaurant chain Cracker Barrel Old Country Store ignites a social media firestorm with its minimalist logo redesign. Customers accuse the brand of abandoning its heritage for a bland, corporate look.
Emma Willis Breaks Silence Over £5k Giveaway Backlash
TV presenter Emma Willis has directly addressed the furious criticism she received after launching a £5,000 cash prize draw for her wellness brand, vowing to 'do better' after being accused of being 'out of touch' with fans during the cost-of-living crisi
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