Category : Search result: brand reinvention


Everett & Howorth Star in Burberry's Winter 2025 Campaign

British acting royalty Rupert Everett and Jenny Howorth front the new Burberry Winter 2025 campaign, shot in a classic London studio. The campaign showcases the iconic heritage brand's latest collection through a series of dramatic, cinematic portraits.

Influencers Slammed For 'Tone-Deaf' Uluru Brand Trip

Social media stars are under fire for a controversial brand trip to Australia's iconic Uluru, with critics slamming the event as culturally insensitive and disrespectful to Indigenous traditions at the sacred monolith.

Sydney Sweeney's American Eagle Deal Sparks Fan Fury

Euphoria star Sydney Sweeney faces intense backlash from fans after signing a new partnership with American Eagle, managed by industry mogul Scooter Braun, just weeks after criticising the brand.

Hooters Reverts to Bikini Shorts Amid Bankruptcy Crisis

The bankrupt Hooters restaurant chain has executed a dramatic policy reversal, ordering its UK waitresses to return to the original iconic bikini shorts uniform. This strategic move aims to reconnect with the brand's heritage amid financial turmoil.

Russell Brand's £850k Pub Left Derelict, Locals Furious

Controversial comedian Russell Brand's £850k Oxfordshire pub purchase lies abandoned and derelict, creating local fury in Crownarsh Battle as the community is left with a crumbling eyesore instead of a revitalised local.

Playboy's sleek new multi-million pound Miami mansion HQ revealed

The Playboy brand has shed its old skin, unveiling a stunning new global headquarters in a multi-million pound Miami mansion. Discover how the iconic empire is reinventing itself for a modern era with a focus on luxury, lifestyle, and creative collaborati

Aussie Beauty Brand's New Product Wows UK Shoppers

An Australian beauty brand, a favourite of TV presenter Catriona Rowntree, is taking the UK by storm with its latest launch. The new product promises to deliver visibly younger-looking skin, and early reviews from British shoppers are overwhelmingly posit

Iconic British car brand set for shock revival

In a stunning revival, a beloved British car marque is poised for a dramatic comeback, with plans to resurrect its iconic miniature vehicles, safeguarding UK jobs and electrifying the automotive industry.

Dr. Martens Announces Major Rebrand & Name Change

In a stunning move, the legendary British footwear brand Dr. Martens is reportedly changing its name to align with its original title, Doc Martens. Discover the reasons behind this historic shift.

Travis Kelce Signs American Eagle Deal Post-Sydney Sweeney Ad

NFL superstar and Taylor Swift's fiancé, Travis Kelce, has landed a lucrative new partnership with American Eagle, stepping in following the backlash over Sydney Sweeney's recent advert for the brand. Get the full story on the deal and the controversy.

Victoria Beckham brand gets £20m loan as losses widen

Victoria Beckham Holdings Ltd receives a £20 million loan from investors, including her husband David, to stabilise the luxury brand after reporting increased losses of £5.9 million. Discover the brand's financial strategy and future plans.

Trump's 'Woke' Rebrand Claim Sends Cracker Barrel Stock Reeling

Former US President Donald Trump ignites a political firestorm after suggesting Cracker Barrel is rebranding to 'Cracker Barrel' to be 'woke'. The Southern US restaurant chain and its investors are left reeling from the market fallout and public outcry.

Harry Styles' Beauty Line Sells Out in Minutes

Harry Styles's gender-fluid beauty brand, Pleasing, sends fans into a buying frenzy as new 'Perfect Pearl' collection items sell out instantly. The pop icon's venture into cosmetics proves his Midas touch extends far beyond the music charts.

Big Brother's Harry Amelia Becomes a Truck Driver

Former Big Brother star Harry Amelia shocks fans by swapping the spotlight for the driver's seat, embarking on a new career as a long-haul truck driver. Discover her inspiring journey of reinvention.

Cult Aussie Eye Mask Sells 15 Million: Shoppers Go Wild

Discover the Australian overnight sensation eye mask that's taken the beauty world by storm, with a staggering 15 million products sold. Shoppers and beauty editors hail it as a revolutionary treatment for dark circles, puffiness, and fine lines.

Victoria Beckham's Fashion Empire Rocked by Feud & Losses

Exclusive: Victoria Beckham's luxury brand faces a perfect storm of plummeting sales, a bitter family rift with David over their son's wedding, and a controversial new product line that has left beauty experts baffled.

Cracker Barrel's 'Woke' Rebrand Sparks Fury and Sales Crash

Iconic US restaurant chain Cracker Barrel faces a fierce customer backlash and plummeting sales after a drastic 'woke' rebrand alienates its conservative core base. The brand's attempt to modernise its values has been met with accusations of betrayal and

Rio & Kate Ferdinand's Lucrative New Life in Dubai

Former England captain Rio Ferdinand and his wife Kate are building a new life in Dubai, securing multi-million pound brand deals and offering a glimpse into their sun-soaked luxury lifestyle on social media.

Great British Condiment Clash: Our Blind Taste Test Results

In a battle for the taste buds of Britain, we conducted a blind taste test on the UK's most beloved condiments. From the king of brown sauce to the top ketchup, the results will surprise you. Discover which supermarket classics triumphed and which big-nam

Cracker Barrel Faces Backlash Over Dylan Mulvaney Partnership

US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the

Meghan Markle's jam brand launch sparks 'tone-deaf' backlash

The Duchess of Sussex's new lifestyle brand, American Riviera Orchard, has been met with sharp criticism following the gifting of 50 jars of strawberry jam to influencers and friends. Critics label the launch 'out of touch' amid a cost of living crisis.

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