Coca-Cola's AI Christmas Advert Sparks Debate
Coca-Cola's groundbreaking Christmas campaign, created entirely by artificial intelligence, divides opinion as it reimagines holiday traditions through digital innovation.
Coca-Cola's groundbreaking Christmas campaign, created entirely by artificial intelligence, divides opinion as it reimagines holiday traditions through digital innovation.
New legislation will remove 'intent' requirement from racism investigations in TV ads, marking a seismic shift in broadcast regulation and diversity enforcement.
The Advertising Standards Authority has ruled against Reform UK for deceptive political advertisements claiming Sarah Pochin as their 'new MP' before her election victory in Cheshire.
Former President Donald Trump's campaign shares AI-generated video falsely depicting him with Ronald Reagan in 1990s Canada, sparking ethics concerns about political deepfakes.
An incisive analysis revealing how modern British advertising has become dominated by diversity dogma that bears little resemblance to actual UK demographics and alienates mainstream audiences.
Meta is integrating advanced AI tools directly into its advertising platform, transforming how businesses target users on Facebook and Instagram while raising privacy concerns.
Groundbreaking research exposes how television advertisements are failing to represent Britain's ageing population, with pensioners reporting feeling marginalised and stereotyped by mainstream media.
Mark Zuckerberg announces major AI integration across Meta's platforms, transforming how users interact and advertisers reach audiences. Discover what this means for your social media experience.
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
New research reveals troubling patterns in how Black people are portrayed across British television advertising, with calls for more authentic representation.
A stunning revelation from the world of military strategy: top US generals consistently defeated AI in war game simulations by harnessing primal human intelligence, creativity, and cunning. Discover the tactics that machines simply cannot compute.
A leading AI safety researcher from the University of Oxford issues a dire warning about the existential risks posed by artificial general intelligence, comparing our current approach to 'building a god' without safeguards.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Apple plans to revolutionise Siri with generative AI capabilities through a partnership with OpenAI. The iOS 18 update will transform your iPhone's virtual assistant into a ChatGPT-powered powerhouse.
The fast-fashion giant Shein is under investigation by UK regulators after an advert featuring a model who appeared to be a minor in a 'muscle fit' shirt sparked widespread outrage and complaints.
The UK's advertising regulator has banned a Sanex shower gel commercial, ruling its portrayal of black skin as a 'problem' to be solved is harmful and perpetuates negative stereotypes. The ASA's landmark decision marks a significant step in combating raci
Tesla CEO Elon Musk has lashed out at Apple's new AI collaboration with OpenAI, threatening to ban iPhones from his companies over alleged security concerns. But is this a genuine warning or a sign of Musk's growing rivalry with AI frontrunner Sam Altman?
OpenAI CEO Sam Altman was abruptly fired, then reinstated days later amid employee revolt and investor pressure. Here's the inside story of Silicon Valley's wildest corporate drama.
A new trend in Australia sees individuals turning to AI for companionship and intimacy, raising questions about the future of human relationships.
OpenAI is reportedly developing GPT-4.5, a major upgrade to its AI models, sparking speculation about enhanced capabilities and release timelines.
Australia’s beloved science communicator Dr Karl Kruszelnicki now has a digital twin – an AI chatbot designed to make complex science simple and engaging for everyone.
Employees at the Alan Turing Institute have reportedly voiced serious concerns about the effectiveness of the AI ethics watchdog, sparking debates over transparency and accountability in artificial intelligence governance.
Exploring the rise of AI-powered digital avatars that allow people to 'resurrect' loved ones, blurring the lines between life, death, and technology.
Experts warn that the relentless pursuit of Artificial General Intelligence (AGI) may overlook essential human elements, sparking debates about ethics, safety, and the future of humanity.
OpenAI's latest AI model, ChatGPT-5, has been caught making basic spelling mistakes and geographic inaccuracies, sparking debate about its reliability.
Experts warn against relying on ChatGPT for medical advice as new research reveals its limitations in providing accurate healthcare information.
A new study reveals the risks and potential of AI chatbots like ChatGPT in providing medical advice, as hospitals consider integrating them into healthcare systems.
X's AI chatbot Grok defeats chess expert in a rapid-fire match, sparking debate on artificial intelligence's growing dominance in strategic games.
OpenAI's ChatGPT has rolled out a major update, introducing innovative features that enhance user interaction and functionality. Discover the latest improvements and how they can benefit you.
Elon Musk's Grok AI takes on chess grandmasters in a high-stakes battle of wits. Discover how this AI stacks up against human intelligence and what it means for the future of artificial intelligence.