A new strategy from the US right aims to recruit young female voters by framing conservatism as an aspirational, attractive lifestyle. Discover the figures and tactics behind this cultural shift.
Reform UK announces its own tartan for scarves, hats, and kilts to woo Scottish voters. Nigel Farage rallies in Falkirk amid immigration debate.
Two conservative operatives sentenced to probation for a robocall scheme aimed at discouraging Black Detroit voters from mail-in voting in the 2020 US election. Read the full details.
New research reveals young British Jews are increasingly supporting the Green Party, with 22% of 16-29 year olds backing them. Discover why traditional assumptions about Jewish voting patterns are changing.
Entrepreneur Grace Beverley urges young people to 'act now' against a potential Reform government, citing 'terrifying' YouGov polling and policy analysis.
A 24-year-old voter explains her political U-turn after Labour's budget betrayed working people with £70bn tax hikes and welfare expansion. Read her powerful story.
A new poll reveals most US voters doubt Trump's truthfulness about his Jeffrey Epstein links, yet it has minimal impact on their voting intentions. Discover the full story.
James Carville and moderate Democrats champion Bernie Sanders-style populism with $20 minimum wage and universal childcare. Can this strategy win back the working class?
New Pew Research shows overwhelming Latino disapproval of Trump's presidency, with 70% criticising his job performance and policies. Discover the shifting political landscape.
Republican insiders warn Trump's harsh immigration raids and failure to curb living costs are eroding crucial Latino support, jeopardising 2024 election gains. Analysis reveals a significant voter shift.
Democrats' focus on affordability reversed the rightward shift among young men in recent US elections. Discover how economic messaging overcame cultural warfare.
A major new study of 700 British 16-year-olds reveals knife crime is their top concern, while Andrew Tate's influence is 'dead'. Discover the real issues facing teen voters.
Republican support among young male voters collapses in Virginia, New Jersey and New York elections as cost of living concerns dominate. Read the analysis.
Latino conservatives warn the GOP is losing key voter blocs due to harsh immigration sweeps and soaring living costs. Can the party recover before the next election?
Keir Starmer faces Labour rebellion over 'performatively cruel' asylum reforms. Members cancel subscriptions amid claims party is abandoning compassionate values to woo Reform voters.
A letter to The Guardian argues the paper should ask actual young Reform UK voters in 'red wall' towns their views, not just students and activists. Read the full response.
New research uncovers what really motivates Reform UK supporters. Discover the unexpected demographics and beliefs driving this political movement.
A Gen Z panel reveals why young people are disillusioned with Westminster and drawn to alternatives like Reform UK. Discover their solutions for rebuilding political engagement from the ground up.
A new Savanta poll reveals young voters are abandoning Labour for the Green Party, with support collapsing from 43% to 25%. Discover the implications for Sir Keir Starmer.
Meet Mary and Joe, the archetypal undecided voters holding the keys to Victoria's political future. Discover what truly sways Australia's most sought-after electorate.
Jesse Watters faces intense backlash after suggesting single women struggle with political decisions due to 'baggage', drawing condemnation from politicians and advocacy groups across America.
Progressive candidate Zohran Mamdani harnesses youth discontent to challenge establishment politics in what could signal a generational shift in American urban elections.
Deputy Liberal leader Sussan Ley faces a political nightmare as internal divisions threaten to tear the Coalition apart. With bad timing and worse options, can she navigate the party's future without alienating moderate voters?
Exclusive insight into how Trump's radical tariff agenda is winning surprising support across America's Republican heartland, despite warnings of economic turmoil ahead.
A remarkable shift is occurring in Dutch politics as liberal parties embrace positive patriotism, challenging nationalist narratives and reshaping the political landscape ahead of crucial elections.
Exclusive investigation reveals young Conservatives are deserting the party in droves, with Reform UK emerging as the surprising new home for disaffected student voters ahead of the next general election.
Exclusive polling reveals young Conservatives are deserting the party in droves, with Reform UK emerging as the primary beneficiary among student voters ahead of the next general election.
CNN anchor Jake Tapper reveals surprising data showing Gen Z's conservative shift, challenging assumptions about young voters and their political leanings in today's divided landscape.
Shadow Foreign Secretary David Lammy has condemned Nigel Farage for controversial comments about British Asian voters, calling the remarks 'pathetic' and accusing Reform UK of exploiting racial divisions.
Exclusive Guardian Essential research uncovers a dramatic political realignment as Liberal voters show unprecedented support for progressive climate policies and net zero targets.