Olympics allows corporate venue branding for first time
In a historic shift, the 2028 Los Angeles Olympics will allow corporate branding on arenas like the Intuit Dome. Discover how this groundbreaking move boosts the budget.
Category : Search result: Sauber F1 sponsorship
Australia's Giant Westpac Logo Sparks Fan Fury
Cricket fans worldwide are slamming Australia's new Test kit, featuring a massive Westpac logo that's branded 'horrendous'. Discover the $40m deal behind the controversial change.
Cycling Team Rebrands After Andres Iniesta Takeover
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Bortoleto injured after 57G crash in Brazil GP
Sauber rookie Gabriel Bortoleto sustained a left leg injury following a massive 57G impact at his home Brazil GP. Discover his recovery and race details.
Arsenal ends controversial Visit Rwanda sponsorship
Arsenal FC confirms its contentious £10m-a-year Visit Rwanda sponsorship will conclude in June 2025. The deal faced criticism over Rwanda's alleged support for M23 militia. Discover the full story.
British Museum ends tobacco sponsorship deal
The British Museum terminates its 15-year partnership with Japan Tobacco International following government pressure and WHO guideline breaches. Discover the implications for cultural funding.
Jeff Bezos Sponsors 2026 Met Gala
Jeff Bezos and Lauren Sánchez are lead sponsors for the 2026 Met Gala. We explore what this power move means for fashion's biggest night and its cultural implications.
Arsenal end Visit Rwanda deal after fan protests
Arsenal and Visit Rwanda will mutually terminate their £10m-a-year sleeve sponsorship in 2026 following sustained criticism from supporters. Discover the full story behind this landmark decision.
Cummins Under Fire for Cricket Australia's Origin Sponsorship
Australian cricket captain Pat Cummins faces scrutiny over his climate activism stance following Cricket Australia's new multi-million dollar sponsorship with energy giant Origin Energy.
Ponga's bizarre mayo bow tie deal stuns teammates
Newcastle Knights star Kalyn Ponga sparks frenzy with bizarre Hellmann's sponsorship featuring a bow tie that dispenses mayonnaise. Read the full story of this unique sports marketing deal.
Man Utd seek new £20m sleeve sponsor as DXC deal ends
Manchester United are in fresh talks to secure a new sleeve sponsor, with the £20m per season DXC Technology deal set to expire in 2026. Discover the club's commercial strategy.
Irish sporting legend's legacy shattered by betrayal
Exclusive investigation uncovers how a beloved Irish sports icon systematically manipulated their public image while engaging in questionable financial practices that betrayed fans and sponsors alike.
Earps blasts Hampton over goalkeeper exclusion
England goalkeeper Mary Earps has criticised a controversial promotion by Hampton by Hilton that excluded goalkeepers, calling it 'hugely disappointing' and highlighting ongoing issues in women's football recognition.
Sydney's Corporate Halloween: Sponsored Trick-or-Treat Debate
A Sydney suburb's Halloween transformation into a major sponsored event raises questions about the commercialisation of community traditions as corporations move in on the trick-or-treat scene.
DeSantis blocks H-1B visa sponsorship at Florida universities
Florida Governor Ron DeSantis mandates state universities to cease H-1B visa sponsorship for international students, sparking concerns about academic freedom and economic impact on Florida's tech sector.
BA ends Louis Theroux podcast sponsorship after interview
British Airways has abruptly ended its sponsorship of Louis Theroux's podcast after an interview with punk duo Bob Vylan sparked controversy. The airline confirmed immediate withdrawal from the 'Louis Theroux Interviews' series.
British Airways ends Theroux podcast sponsorship over IDF remarks
Exclusive: British Airways withdraws sponsorship from Louis Theroux's Grounded podcast following incendiary comments about Israeli Defence Forces by punk musician Bobby Vylan, sparking corporate responsibility debate.
Biles Tops 2025 Marketable Athletes, Maher Surprises
Olympic gymnastics legend Simone Biles has been crowned the world's most marketable athlete for 2025, with USA Rugby's Ilona Maher making a stunning breakthrough in the prestigious rankings.
Hamilton opposes gambling ads in football
F1 champion Lewis Hamilton joins growing criticism of gambling sponsorship in football, calling for Premier League clubs like Chelsea FC to reject betting advertisements.
Ukraine refugees face homelessness in UK crisis
Exclusive investigation reveals nearly 5,000 Ukrainian refugees in Britain could become homeless within weeks as sponsorship arrangements collapse and government support falters.
Chelsea sponsorship chief lands surprise new football role
In a stunning career move, Chelsea's key sponsorship executive has secured a surprising new position that's sending ripples through the Premier League.
Jaguar Land Rover sponsors BBC business documentary series
Britain's automotive giant Jaguar Land Rover secures major BBC sponsorship deal, bringing manufacturing excellence to prime-time television while celebrating UK engineering.
Ryder Cup 2025: USA's Uphill Battle Against Funded Europe
As the 2025 Ryder Cup approaches, Team USA faces immense pressure to win on European soil, a feat not achieved in over three decades. The financial gulf between the teams, with Europe's lucrative sponsorship deals, adds a compelling economic subplot to th
Guinness axes sponsorship of Cheltenham's Gold Cup
Diageo ends 30-year partnership with Cheltenham's signature race, leaving organisers scrambling for new sponsor as famous 'Guinness Village' faces uncertain future.
Sha'Carri Richardson's New Kim K Deal After Arrest
Olympic sprint sensation Sha'Carri Richardson has been signed for a lucrative new partnership with Kim Kardashian's SKIMS, just weeks after her arrest on domestic violence allegations. The move signals strong brand confidence in the athlete.
Arsenal Set for Massive Kit Manufacturer Change
Exclusive: Arsenal are set for a monumental kit manufacturer change as their record-breaking £60m-a-year deal with Adidas approaches its 2025 expiration, with Puma and Castore emerging as frontrunners.
Audi Confirms Sauber Takeover for 2026 F1 Entry
Audi CEO Gernot Döllner confirms the German giant's full takeover of the Sauber F1 team for its highly anticipated 2026 entry, marking a seismic shift in Formula 1's future.
PM's Beer Preference Sparks AFL Sponsorship Storm
Australian PM Anthony Albanese faces backlash after publicly endorsing Victoria Bitter, conflicting with his beloved Hawthorn Hawks' official beer sponsor. The political gaffe ignites debate on sponsorship loyalties.
UEFA bans betting sponsors from Champions League
UEFA announces a landmark ban on gambling firm sponsorships for Champions League and European competition shirts from 2024/25, with stadium advertising restrictions starting this season.
Audi & Adidas Confirm Powerhouse F1 Partnership for 2026
German automotive giant Audi seals a major partnership with Adidas for its highly anticipated 2026 Formula 1 entry, marking a powerhouse collaboration in motorsport branding and innovation.
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