Category : Search result: Premier Sports


Sky Sports axes Halo brand after backlash

Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.

Sky Sports criticised for 'patronising' female fans

Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.

Missouri's $3.88bn Sports Betting Projection

Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.

Win Prizes in This Week's Ultimate Sports Quiz

From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.

Barstool Sports' Cody Beef Dies - Community Mourns

The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.

NFL warns players after NBA's Mafia betting scandal

The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.

ESPN's Sam Ponder sparks trans athlete controversy

ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.

Pushy Parents: Youth Sports' Biggest Problem

Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.

Muhammad Ali's sumo wrestling challenge in Tokyo

Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.

NCAA Allows Athlete Gambling Sponsorships in Rule U-Turn

The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.

Champions League TV Rights Battle Heats Up

Exclusive insight into the fierce competition for Champions League broadcasting rights as streaming services challenge traditional networks in record-breaking deals.

Chelsea-Liverpool TV blackout angers fans

Premier League fans are set to miss Chelsea's clash with Liverpool due to UK broadcasting blackout rules, sparking fresh debate about the controversial Saturday 3pm fixture ban.

Weekend Sports Quiz: Ryder Cup & Kane's Century

Test your sporting knowledge with our action-packed weekend quiz featuring Ryder Cup drama, Harry Kane's landmark goal, and thrilling moments from rugby, cricket and beyond.

Premier League's Saturday 3pm TV Blackout Under Threat

The Premier League's historic Saturday 3pm television blackout could be abolished in a major broadcasting shake-up, with a new £11 billion domestic rights deal set to revolutionise how fans watch football.

Brady and Portnoy's $75m Saudi Flag Football Partnership

NFL legend Tom Brady teams up with Barstool Sports founder Dave Portnoy in a groundbreaking $75 million flag football venture with Saudi Arabia's sports authority, signalling major Middle Eastern investment in American sports.

UK Schoolboy's Brutal Football Blocks Go Viral

A high school American football player in the UK is taking the internet by storm with a jaw-dropping highlight reel of him physically dominating opponents, sparking viral fame and serious hype.

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