In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
Exclusive: A severe ransomware attack has forced Jaguar Land Rover to halt production at its UK factories, raising major concerns over cybersecurity in Britain's critical manufacturing sector.
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo and brand identity, modernising its classic look for the first time in decades.
Dan Evins, son of Cracker Barrel's founder, delivers a scathing critique of CEO Julie Masino's controversial rebranding efforts, warning it alienates the chain's core customer base and strays from its cherished heritage.
British Cycling's new 'Ride Proud' slogan has been met with widespread ridicule from elite athletes and the public, branding it 'cringeworthy' and 'out of touch' amidst a major rebrand.
In a stunning move, the legendary British footwear brand Dr. Martens is reportedly changing its name to align with its original title, Doc Martens. Discover the reasons behind this historic shift.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
In a dramatic reversal, US restaurant chain Cracker Barrel abandons its controversial logo redesign mere hours after launch. The swift backtrack follows a ferocious investor and customer backlash, triggering a remarkable surge in the company's share price
Former US President Donald Trump ignites a political firestorm after suggesting Cracker Barrel is rebranding to 'Cracker Barrel' to be 'woke'. The Southern US restaurant chain and its investors are left reeling from the market fallout and public outcry.
Iconic US restaurant chain Cracker Barrel faces a fierce customer backlash and plummeting sales after a drastic 'woke' rebrand alienates its conservative core base. The brand's attempt to modernise its values has been met with accusations of betrayal and
Fox News personality Pete Hegseth reveals plans for a dramatic rebrand of the Pentagon to 'Department of War' under a potential Trump administration, signalling a major shift in US defence strategy and terminology.
US restaurant chain Cracker Barrel faces a fierce conservative backlash and calls for a boycott after announcing plans to modernise its menu and branding, accused of abandoning its traditional roots.
Cracker Barrel Old Country Store, the beloved American restaurant chain, is facing a massive backlash from loyal patrons after unveiling a controversial redesign of its iconic logo, a move fans are calling a betrayal of its heritage.
Exclusive internal memo reveals Cracker Barrel CEO's controversial 'Reimaging' plan, sparking investor fury and customer backlash over abandoning traditional values.
MSNBC has been forced into a swift U-turn, scrapping its new 'MSNBCW' brand identity just 48 hours after its launch following a storm of ridicule and accusations of performative activism from viewers and critics alike.
Exclusive: UDAVE TV announces a dramatic rebrand and schedule overhaul, promising a revolutionary new entertainment experience for British audiences. Full details on the new shows and channel identity inside.
MSNBC's recent logo revamp has triggered a wave of ridicule online, with critics and viewers comparing it to everything from a '90s screensaver to a failed PowerPoint slide.
MSNBC is undergoing a major rebrand, changing its name to 'MSNBC Now' to reflect a more dynamic and immediate news approach. Discover what this means for viewers.
MSNBC unveils a fresh rebrand as 'MSNBC NOW', signalling a shift in its editorial focus and digital strategy. Discover what this change means for viewers.
NBC News announces a major rebrand for MSNBC, renaming it 'MS Peacock' to align with its streaming platform. Discover the reasons behind the change and what it means for viewers.
A struggling restaurant owner attempts a rebrand following a social media feud with influencers, but bad reviews continue to plague the business.
Newcastle Falcons' bold rebrand to Newcastle Red Bulls marks a new era in Premiership Rugby Union, promising fresh energy and global appeal.