Liverpool is set to welcome a free, family friendly zipline through the city centre this weekend. The EE Fast Lane experience includes a zipline, interactive games and prize giveaways from 10am until 6pm on Saturday, November 17.
Guests will be in with a chance to win exciting prizes, including England match tickets, signed shirts and Wembley concert passes. Throughout the day, all ages can hop on the zipline and whizz through the air at Paradise Street in Liverpool ONE.
EE Fast Lane launch
The activation comes as EE celebrates the launch of Fast Lane, designed to help customers stay connected when network demand is high in busy places.
Across Liverpool ONE, the Three mobile store is set to receive a drastic image overhaul. A planning application filed with Liverpool City Council has requested advertising to be displayed across the store, with vinyl already posted in the shopfront windows.
Vodafone takeover of Three
Vodafone paid £4.3bn to acquire the remaining 49% of VodafoneThree, giving it full ownership of the UK’s largest mobile operator. The deal came just over a year after Vodafone UK and Three UK completed their merger, following conditional approval from the Competition and Markets Authority (CMA).
The merger reduced the UK mobile market into three major network operators: VodafoneThree, BT/EE, and Virgin Media O2 (VMO2).
Vinyl has gone up in the Liverpool ONE Three store's windows as Vodafone prepares to takeover the premises. Text on the window reads: "We're getting a new look - and it's big!"
"We are busy upgrading [...] bringing the best of Three and Vodafone together. More choice, same great service."
The planning proposals include removing Three's signage in favour of Vodafone's famous bright red branding and quotation mark. A reopening date is yet to be announced.
