Marks & Spencer's Gold Instant Coffee has been praised for its flavour and aroma, beating big brands like Nescafé and Kenco in a Which? survey this year. The coffee achieved a 70% customer score, securing first place alongside Waitrose Gold Roast.
Quality and Taste
The M&S coffee scored well for flavour, aroma, and appearance. Nearly two-thirds of panel members were happy with the strength of its flavour, while close to three-quarters approved of its bitterness levels. One shopping writer noted that the coffee was noticeably smooth while still being strong enough to coax them out of bed in the morning.
Even with two teaspoons in the mug, the taste wasn't overpowering and had minimal bitterness. The writer added that they usually have to add heaps of milk to mask the harshness of a Nescafé, but this only needed a splash. They also appreciated that it had no sour tang.
Price Comparison
While the M&S Gold Instant Coffee is more expensive than some supermarket coffees at £3.75 per 100g, it outperformed Nescafé, Kenco, and Douwe Egberts in overall customer satisfaction even before price was factored in. The writer, who typically shops at Aldi or Lidl, found M&S to be a reliable choice that surpasses major brands.
For anyone unwilling to take a gamble on quality, M&S is a dependable option that saves the hassle of hunting down deals.
