Science Secretary Liz Kendall has called on Elon Musk to urgently address the production of sexualised deepfake content by his platform's Grok AI, labelling it 'appalling and unacceptable in decent society'. The deepfake images, which digitally remove clothing from women and children, have sparked widespread concern.
Kendall's remarks come as the government faces mounting pressure over online safety. She emphasised that such content has no place in a civilised society and demanded immediate action from X, the social media platform owned by Musk.
The deepfake crisis adds to the challenges facing Prime Minister Keir Starmer, who is striving to maintain focus on cost-of-living issues amid political distractions. Starmer recently stressed the need for 'relentless focus' on improving living standards.
The government has not yet indicated specific regulatory steps, but Kendall's strong stance signals a potential crackdown on AI-generated harmful content. Critics argue that platforms must do more to prevent misuse of their AI tools.
