Cinemas across the UK are banning or restricting the use of Meta's smart glasses in the latest pushback against the rapid spread of camera-integrated eyewear. It comes amid increasing concerns that the technology could be used for film piracy.
The action, coordinated by the UK Cinema Association, follows similar restrictions recently introduced by theatres across the country. Major pub chains, including Wetherspoons, have also signalled that recording inside their establishments is strictly prohibited.
Smart glasses sales surge
Meta began selling its smart glasses in 2021, but their popularity has surged in recent years following partnerships with brands including Ray-Ban and Oakley. Around seven million pairs were sold last year.
A UKCA spokesperson said: "UK cinema operators are aware of the increasing availability and use of wearable technology such as smart glasses."
"However, they are also mindful of the issues around privacy and film piracy that arise around the use of such technology in cinemas, and as a result many are introducing policies to prohibit and/or restrict the wearing of camera-enabled smart glasses in particular in their venues."
Industry response
"This is clearly a developing area, and we will continue to work with our members to ensure their approach remains relevant and proportionate," the spokesperson added.
Meta, which owns Facebook, Instagram and WhatsApp, has said it acknowledges that films should not be recorded without permission.
A Meta spokeswoman said: "People use our glasses because they're helpful and let them stay in the moment, from listening to music to live translation or hands-free calls."
"They also provide critical new technology for people in the blind and low vision community and limiting how people can use this technology would be a major step backwards."
Privacy concerns
They added: "Naturally some places shouldn't be filmed at all and that's reasonable but rules should be applied consistently."
Critics have previously called the controversial product "spy glasses" or even "pervert glasses" due to its ability to secretly take photographs of people in public.
