Fraudsters are deploying increasingly sophisticated Amazon scams that are among the most convincing seen, according to consumer experts. With millions of households relying on the online retailer for everyday purchases, criminals are exploiting common anxieties about account issues, deliveries and refunds to trick victims into handing over sensitive information.
One prevalent scam involves emails that appear to be from Amazon, complete with official logos and formatting, claiming there is a problem with the user's account. Clicking the link leads to a fake login page designed to capture email addresses and passwords. Once obtained, criminals can access the account, make purchases using saved payment methods, and attempt to use the same credentials on banking, email or social media platforms.
Another common tactic is the fake delivery text message. Victims receive a text stating a parcel could not be delivered or that a small fee is required to rearrange delivery. The link directs to a convincing page asking for a £1 or £2 redelivery fee, but in reality, it is a ploy to steal card details. Experts advise never clicking delivery links in texts; instead, users should go directly to the Amazon app or the courier's official website.
Phone scams are also on the rise, with callers claiming to be from Amazon and stating that a high-value item has been ordered or that a refund is due. The caller may already know the victim's name or email. They then ask the victim to 'verify' details or download software that grants remote access to their device, allowing criminals to view banking apps, emails and passwords. Amazon has stated it will never call unexpectedly to ask for passwords, PINs, one-time passcodes or remote access.
Consumers are also warned about third-party sellers on Amazon's marketplace. Scammers may ask buyers to pay outside the Amazon platform via bank transfer, gift card or external link, which voids Amazon's A-to-z Guarantee protection. Genuine sellers should never request payment outside the platform. Any request to move a payment or conversation off Amazon is a major red flag.
Falling for an Amazon scam can lead to more than just a one-off loss. Stolen account information can be used for identity theft, banking fraud, or further targeted scams. Experts recommend using different passwords for key accounts and being vigilant about unsolicited messages. If in doubt, contact Amazon directly through the official app or website.



