EE has issued an urgent warning to all its customers after a convincing text message scam resurfaced in recent weeks. The fraudulent messages urge recipients to claim their “EE reward points” before they expire, directing them to a link that leads to a professional-looking but fake EE website. The scammers aim to steal money and personal details.
Reports of the scam have been increasing this month, with several EE users taking to online forums to share their experiences. One customer wrote: “This morning I received a text about my rewards. I followed the link, which looked like a very genuine EE website. Please be careful.” Another added: “In a moment of stupidity, I clicked a link in an EE points rewards text and entered my phone number. I realised straight away it was a scam and closed the site.”
Cybersecurity firm Phonely confirmed a rise in reports on its “Who Called Me” scam-tracking platform, showing that messages are being sent from random numbers posing as EE. Bryn Thompson, Phonely’s Marketing Director, said: “These texts are designed to look highly convincing and can easily catch people off guard. Criminals are very good at making scam messages blend in with everyday notifications. People should never click links in unexpected texts. If you’re unsure, contact your mobile provider directly using official contact details.”
EE has confirmed that it does not run a points or rewards programme. The company shared an example of the scam text to help customers recognise it. The fake message reads: “The EE points program reminds you: Since you are a high-quality user of our company, we will give you some points as a gift. The points will expire in three working days. Please click on the link below to use your points to redeem prizes in time!”
EE stressed: “This message is not from us. To stay secure, never click unknown links in text messages. Do not reply, do not call the number it was sent from, and never share personal or financial information.” Customers are advised to ignore such messages and not click any links.
