Manchester United's quest to secure a new centre-forward has hit a significant roadblock, with Serie A outfit Atalanta playing hardball over prized asset Rasmus Højlund.
The Red Devils have identified the 20-year-old Danish sensation as their primary striking target this summer, but negotiations have reached an impasse. Atalanta's hierarchy, led by director Luca Percassi, is standing firm on their staggering £86 million (€100m) valuation, a figure that has given the Old Trafford brass considerable pause.
No Discount for United
Despite United's attempts to broker a deal, the Bergamo club are refusing to offer any kind of discount. Their position is strengthened by the fact that Højlund only arrived from Sturm Graz last summer in a £15 million deal and is under contract until 2027, eliminating any pressure to sell.
This firm stance presents a major dilemma for United manager Erik ten Hag, who is desperate to add a prolific number nine to his ranks before the new season kicks off. The club's well-documented financial fair play concerns mean meeting Atalanta's full asking price could severely restrict their ability to strengthen other key areas.
The Search for a Solution
United are now faced with a critical choice: meet the exorbitant demand, walk away from the deal entirely, or attempt to structure a payment package with significant add-ons and instalments to make the financial hit more palatable.
Højlund himself is believed to be keen on a move to the Theatre of Dreams, but his current employers hold all the cards. With pre-season preparations underway, the clock is ticking for Ten Hag to find a solution to his most pressing transfer problem.
