Wales have officially unveiled their first football kit made by new technical partner SUDU, bringing the curtain down on more than a decade of shirts produced by Adidas.
The Football Association of Wales and SUDU on Thursday revealed the new 2026-28 home kit, which will be worn by both the men's and women's national teams over the next two years. It marks the beginning of a new era following the end of Wales' partnership with Adidas, which had supplied the national sides since 2013 and produced some of the most iconic kits in modern Welsh football history, including those worn during the unforgettable run to Euro 2016, the delayed Euro 2020 tournament, the 2022 World Cup and the women's historic qualification for Euro 2025.
Design inspired by Welsh heritage
WalesOnline revealed back in April that the FAW was set to swap Adidas for emerging manufacturer SUDU, a brand that has also produced Wolverhampton Wanderers' kits since 2024.
Rather than opting for a template design, SUDU says the new shirt was created specifically for Wales following a year-long design process involving the FAW and players from both senior squads.
The home shirt features a subtle tonal geometric jacquard pattern said to be inspired by traditional Welsh tapestry, following collaboration with Amgueddfa Cymru – Museum Wales – during the design process.
The embossed pattern draws on historic Welsh double cloth weaving, while the back of the shirt features the words "Gorau Chwarae Cyd Chwarae" – meaning "Best Play is Team Play" – beneath the collar.
The new kit retains Wales' traditional red shirt with white trim on the collar and sleeves. The shorts and socks have not yet been released.
Landmark agreement
FAW chief executive Noel Mooney described the agreement as a landmark moment for Welsh football.
"This partnership represents a landmark moment for the FAW," he said. "It is the most valuable kit agreement in our history and reflects the progress Welsh football has made both on and off the pitch."
"Working alongside St Fagans National Museum of History throughout the creative process helped ensure the design was rooted in authentic Welsh heritage."
"The result is a shirt that tells a genuine Welsh story and one that supporters can wear with pride."
The training range takes inspiration from Wales' mining heritage through geometric designs based on pit headgear, while the pre-match collection draws influence from the anthem Yma o Hyd.
The new home kit, training wear and pre-match range will go on sale from Friday, August 7, through the official Wales Store, with shirts also available from JD and Sports Direct.
Looking ahead to Euro 2028
The unveiling comes as Wales begin preparations for the next international cycle following their failure to qualify for the 2026 World Cup.
Craig Bellamy's side will now turn their attention towards Euro 2028, which Wales will co-host alongside England, Scotland, the Republic of Ireland and Northern Ireland.
