The World Cup 2026 kicks off today, with anticipation building as England look to end 60 years of hurt by lifting the trophy this summer. The expanded 48-team tournament will be hosted across Canada, Mexico and the United States. All 189 official kits have been unveiled, and they’re flying off the shelves at retailers like JD Sports and Sports Direct, with the option of free personalisation. Demand is expected to surge further as England’s opening match against Croatia on 17 June approaches.
From home and away strips to mini kit designs for little ones, even high street brands are getting involved. M&S has launched an affordable, wide range of pieces, while supermarkets Tesco, Asda and Aldi are all selling merchandise to mark the occasion. Senior Digital Sport Editor at The Standard, Alex Young, who has a decade of experience in sports journalism, has shared his top 10 picks ahead of England’s campaign.
10. Nike England Home Stadium Shirt 2026
England’s 2026 home kit draws on the loveable heritage of English football, returning to the iconic all-white look with a more modern refresh. Subtle detailing inspired by the game’s culture is woven into the fabric, and a metallic gold star above the crest replaces the traditional tonal finish. Available for £90 at Englandstore.com.
9. Jako Iraq Jersey Away
The design features a sublimation print inspired by traditional Iraqi patterns, giving it a distinctive, culturally rooted feel. Finished with collar and cuff detailing in the national colours and a 3D PU Iraq crest, it’s easily one of the most interesting and eye-catching shirts you can buy this year. Priced at £94.50 from Jako.com.
8. Adidas Originals Scotland 2026 Away Shirt
Celebrate your team in style with the Scotland 2026 away shirt from adidas originals. In trace scarlet, the shirt is finished with bold navy pinstripes across the chest and back for a striking, classic look. With a lower price point than many other shirts, the extra £15 for personalisation feels like an easy upgrade. Available for £75 at Debenhams.com.
7. Nike Australia 2026 Stadium Away
There’s no denying the yellow and green Australia home kit is iconic, but it’s the away strip that really stands out. It features a striking coral to green ombré design inspired by Australian sunrises. The brighter, bolder colours nod to the future of the game for those down under. Available at Nike.com.
6. Adidas Colombia 26 Away Jersey
Inspired by Colombia’s rich landscapes, the adidas Colombia 26 away jersey draws on both the Caribbean Sea and the Pacific Ocean, blending light and dark tones in a bold, brightly coloured design. The smooth jacquard fabric and moisture wicking technology help keep you cool on and off the pitch. Priced at £85 from Adidas.co.uk.
5. Adidas Argentina 26 Home Jersey
Rooted in Argentina’s football history, this kit reflects back on the jerseys worn during the nation’s World Cup triumphs in 1978, 1986 and 2022. The home shirt is classic with gold accents, marking those iconic victories as the reigning champions. Available for £85 at Adidas.co.uk.
4. Adidas Argentina 26 Away Jersey
This may just be the jazziest design in the official World Cup merchandise. Swirling patterns across the jersey are inspired by Fileteado Porteño, an iconic Buenos Aires art form recognised by UNESCO as Intangible Cultural Heritage. On the back, the Argentina motif sits in front of the Sol de Mayo, adding a final nod to Argentina’s proud football heritage. Priced at £85 from Adidas.co.uk.
3. Adidas Curaçao 26 Away Jersey
The Curaçao away jersey has proven a hit with fans this year, already selling out. Its design takes cues from Willemstad’s eye catching streets and architecture, known for brightly coloured, sun-washed buildings. That UNESCO World Heritage backdrop is translated into the kit through a pastel yellow base, layered with bold pink, turquoise and orange stripes. Available for £85 at Adidas.co.uk.
2. Puma Ghana Away Jersey Youth
Coming in as Alex’s runner up, the Ghana national team away kit takes inspiration from Accra’s open air Makola Market. The design is built around a yellow base with a subtle tonal print, with a hybrid neckline and short sleeves for a timeless feel. Puma’s dryCELL technology works hard to keep you cool. Priced at £60 from Puma.com.
1. Adidas Germany 26 Home Jersey
Alex’s top pick is the Adidas Germany home jersey. Designed with moisture wicking technology, it helps keep you cool and dry, making it a great pick for a sweaty five-a-side session or a heated evening down the pub. The vintage style coloured stripes give it a classic feel, ensuring you’ll want to wear it long after the tournament ends. Available for £85 at Adidas.co.uk.
