Anthony Joshua has delivered a blunt message of loyalty to his long-time promoter Eddie Hearn, despite holding discussions with UFC chief executive Dana White. The former heavyweight world champion, who has been with Hearn since turning professional after his 2012 Olympic gold win, confirmed that talks with White occurred but emphasised his unwavering commitment to Hearn.
Joshua's Firm Stance on Loyalty
In a recent appearance on the Cigar Talk podcast, Hearn revealed the behind-the-scenes details of Joshua's interaction with Dana White. Hearn recounted how media reports surfaced about Joshua being in talks with White, prompting him to confront the boxer. Joshua immediately clarified the situation, stating that White had called him out of the blue, and within the first five seconds of their conversation, Joshua made it clear he was not leaving Hearn.
Hearn's Reaction and Respect
Hearn expressed his surprise and respect for Joshua's straightforward approach. He later met with Dana White, who confirmed Joshua's loyalty, saying the boxer had explicitly stated, "I'm with Eddie" before engaging in a half-hour chat. This incident highlighted Joshua's integrity in a sport often marred by promoter switches and financial temptations.
Context of Promoter Moves in Boxing
The boxing world has seen significant shifts, with Dana White launching Zuffa Boxing and attracting fighters like Conor Benn, who left Hearn for a one-fight deal worth £10 million in February. Benn's recent points win over Regis Prograis has made him a free agent, but Hearn insists he was never worried about Joshua following a similar path.
Financial Offers and Joshua's Decision
Hearn disclosed that Joshua has received lucrative short-term offers over the years, especially when contracts were up for renewal. However, Joshua consistently turned them down, preferring to stay with Hearn. Hearn described some offers as "fur coat, no knickers"—appealing on the surface but laden with restrictive terms like long-term commitments.
Joshua's loyalty extends beyond business; he is now a shareholder in Hearn's company, Matchroom. Hearn praised Joshua as one of the few fighters he trusts implicitly, noting their strong personal and professional bond. This partnership has been pivotal in Joshua's career, from his early days to his current status as a top heavyweight contender.
Implications for Boxing and UFC Crossover
Dana White's entry into boxing through Zuffa Boxing has stirred the promotional landscape, but Joshua's stance shows that not all fighters are swayed by new opportunities. His loyalty to Hearn underscores the value of long-term relationships in a volatile industry. As boxing continues to evolve with cross-promotional ventures, Joshua's example may influence other fighters considering similar moves.
Hearn concluded by expressing his gratitude, stating he will always be indebted to Joshua for his contributions to the business and their personal connection. This story reinforces Joshua's reputation not just as a champion in the ring, but as a steadfast partner outside of it.
