Families across the UK are bracing for a summer of divided loyalties as a quarter of households support rival nations in the World Cup. A study of 2,000 adults commissioned by Tesco Mobile found that 25% of respondents say split allegiances add tension to matchday viewing. Additionally, 11% fear genuine embarrassment if their team loses to a family rival.
Fans Want to Share Big Moments Despite Rivalry
Despite the national rivalry, the research revealed that fans still want to share key moments with loved ones. Some 78% of those surveyed said they instantly reach for their phone after a pivotal moment, such as a last-minute goal or a controversial red card. Furthermore, 82% said being able to easily contact friends and family helps them feel more connected during big sporting events, even when watching from different locations.
Staying Connected Abroad
For 13% of fans watching this summer's tournament from overseas—either in the stadium or while on holiday—staying connected abroad is a priority. Laura Joseph from Tesco Mobile, which has eliminated roaming fees for customers in 48 destinations across the EU and beyond, commented: "We're keeping families connected this summer—even when loyalties are divided. Moments like these are meant to be shared, whether you're celebrating together or supporting different teams. With Home from Home and reduced roaming in the USA and Canada, our customers can stay connected and enjoy every moment without worrying about unexpected charges."
England's World Cup Prospects
The tournament kicked off with England aiming to improve on their last World Cup performance, where they failed to advance past the quarter-finals after a 2-1 loss to eventual finalists France. However, England reached the final of the European Championships two years later, losing 2-1 to Spain. This year marks England's first major tournament under new manager Thomas Tuchel, following Gareth Southgate's resignation in 2024. Southgate was the nation's most successful manager since Alf Ramsey.
Scotland's Campaign Ends
Scotland's World Cup campaign came to an end after their first appearance in nearly 30 years. Despite a victory over Haiti, defeats to Brazil and Africa Cup of Nations champions Morocco eliminated the Scots. As a result, England remains the only home nation competing in this year's World Cup.
