The Premier League clash between Manchester United and Liverpool has been scheduled for a 3:30pm kick-off, a time that has raised eyebrows among fans. The unusual start time is due to broadcast arrangements, as Sky Sports will televise the match live.
Sky has upgraded its Ultimate TV and Sky Sports bundle to include HBO Max, Netflix, Disney+, discovery+ and Hayu, alongside 135 channels and full coverage of the Premier League and EFL. The broadcaster airs over 1,400 live matches per season from the top flight, EFL, and other sports.
The 3:30pm slot allows Sky to maximise viewership without conflicting with other live games. This timing also avoids the traditional 3pm blackout, which prohibits live broadcasts of Saturday matches in the UK to protect attendances.
Fans should note that the match will be available exclusively on Sky Sports, with no other UK broadcaster showing it live. The early afternoon kick-off is expected to attract a large global audience.
