American rapper Snoop Dogg has officially become a co-owner of Championship side Swansea City, the club confirmed. The 53-year-old, who sold 35 million albums worldwide, joins after Croatian footballer Luka Modrić took a minority stake earlier this year.
Snoop Dogg said: 'My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.'
The club unveiled a mural of the rapper on the Swansea.com stadium’s West Stand. Chief executive Tom Gorringe said: 'It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City. His enjoyment and love of football is well documented.'
Snoop Dogg previously helped promote the club’s 2025-26 home shirt launch. The investment aims to boost the club's commercial performance and global profile.
