Premier League clubs voted in 2023 to voluntarily ban gambling and betting companies from featuring on the front of matchday shirts. This landmark rule officially comes into effect for the 2026/27 season.
Man Utd's Betway Deal
Manchester United have struck a deal with betting company Betway, raising questions about the new rule. The deal is reportedly worth £20 million per season and is described as record-breaking.
What the Ban Includes
The ban only applies to the front of matchday jerseys. Betting companies are still legally allowed to sponsor other commercial inventory, including shirt sleeves, training kits, and in-stadium advertising boards.
Betway's Sponsorship Scope
Under the agreement, Betway becomes the club's principal partner. Their logo will feature prominently across training kits for both the men's and women's teams. The branding will also be visible around Old Trafford and the Progress with Unity stadium.
