American television host and lifestyle expert Martha Stewart has taken a minority stake in Swansea City Football Club, joining a surprising list of celebrity part-owners that includes rapper Snoop Dogg and Real Madrid star Luka Modric.
A Surprise Addition to the Ownership Group
The 84-year-old businesswoman was a guest at the Swansea.com Stadium on Friday night to watch the Swans secure a 2-1 victory over Welsh rivals Wrexham. Following the match, the club's majority owners, Brett Cravatt and Jason Cohen, confirmed her new role as an investor.
In a statement on the club's official website, they expressed their delight. "We are very excited to welcome Martha on board," they said, adding that experiencing the thrilling derby win in person had "only increased her own enthusiasm and anticipation for being part of Swansea City."
Celebrity Connections and Shared History
The move further solidifies the unique celebrity partnership at the heart of the Championship club's recent ownership. Stewart is a close friend of fellow minority owner Snoop Dogg, with the pair having previously hosted the VH1 cooking show 'Martha & Snoop's Potluck Dinner Party'.
The show, which ran for several seasons, featured the unlikely duo inviting celebrity guests to participate in culinary challenges, showcasing their strong off-screen chemistry. Their business partnership now extends to the world of Welsh football.
Embracing the Swansea Spirit
After the match, Stewart took to Instagram to share her experience, posting a playful image referencing the club's swan mascot. Her caption read: "We had a wonderful time last night in Swansea, Wales where we witnessed the 'swans' win a tough one against Wrexham 2-1."
She also noted she was travelling to London to watch another high-profile fixture, indicating a newfound passion for the British game. Her investment follows that of Snoop Dogg, who joined the board earlier this year and has since created a significant buzz around the club.
The ownership group now boasts an incredibly diverse profile, blending traditional sports investment with high-profile names from entertainment and lifestyle. It marks a continued trend of American celebrities investing in UK football clubs, following the high-profile purchase of Wrexham by Ryan Reynolds and Rob McElhenney.
For Swansea City, currently competing in the EFL Championship, the influx of star power and associated media attention is expected to boost the club's commercial profile globally. Fans will be eager to see if this unique blend of ownership can translate into success on the pitch as the season progresses.
