American television host and lifestyle guru Martha Stewart has taken a stake in Championship football club Swansea City, becoming its latest high-profile minority owner.
A Star-Studded Ownership Group Expands
The 84-year-old businesswoman, famed for her homemaking empire, now joins a unique ownership consortium at the Welsh club. She follows her close friend, the rapper Snoop Dogg, and Real Madrid's Croatian midfielder Luka Modric in acquiring a minority share. The move was confirmed by the club's majority owners, Brett Cravatt and Jason Cohen, on Tuesday 23 December 2025.
Stewart's involvement was sparked by a visit to the Swansea.com Stadium last Friday night. She was a guest in the stands to witness Swansea's victory over their Welsh rivals, Wrexham. The experience clearly made a significant impression, leading directly to her investment.
"Increased Her Enthusiasm": Club Welcomes New Investor
In an official statement on the club's website, Cravatt and Cohen expressed their delight at securing Stewart's backing. They acknowledged that many fans would have spotted her at the high-profile derby match.
"Martha is a close friend of Snoop Dogg and she came to the Wrexham game as our guest," the owners stated. "But we are delighted to confirm Martha, who has built a long and successful career as America's leading homemaking and lifestyle expert, has followed Snoop and Luka Modric in becoming a minority owner of our football club."
They added: "We are very excited to welcome Martha on board, and we know experiencing Friday night's game in-person has only increased her own enthusiasm and anticipation for being part of Swansea City."
This investment continues a trend of celebrity involvement at Swansea, blending the worlds of entertainment, sport, and business. The club's American ownership group is actively building a diverse and influential board of investors, aiming to elevate the club's profile both in the UK and internationally.
