Manchester United and Newcastle United have announced a 5% increase in season ticket prices for the 2026-27 season, marking the fourth consecutive year of above-inflation rises for both clubs. The increases have drawn sharp criticism from fan groups, who argue that supporters are being asked to pay more while the clubs’ financial positions remain strong.
Manchester United, which had frozen season ticket prices for 11 years before the current run of increases, said the rise was necessary to achieve its goal of returning to the top of English and European football. The club stated that the additional revenue would be used to invest in the team and improve facilities, adding that the increase equates to just over £2 per game for adult season ticket holders and £1 per game for under-16s. However, the Manchester United Supporters Trust (MUST) expressed disappointment, pointing to the Football Supporters’ Association’s call for a league-wide price freeze. MUST also criticised the relocation of 600 fans to make way for more hospitality seating in the Sir Bobby Charlton Stand.
Newcastle United’s chief executive, David Hopkinson, defended the club’s 5% rise, arguing that without it the team would become less competitive. The increase lifts standard adult season tickets at St James’ Park to between £730 and £987. The club’s official Fan Advisory Board unanimously advised against the rise but was overruled. In a move that has particularly angered supporters, Newcastle is reducing discounts for disabled fans from 50% to 25% and increasing premium ticket prices by 15%, with the most expensive “platinum club” season ticket rising to £1,404. Additionally, season ticket holders must pay at least £69 extra for the Champions League last-16 first leg against Barcelona, with non-season ticket holders facing a minimum of £74 – the highest basic price ever charged for a match at the stadium.
Both clubs maintain that the increases are essential for financial sustainability and competitiveness, but fan groups argue that loyal supporters are being priced out. MUST said: “Football clubs make better decisions when they listen to fans – they should do it more.” The Newcastle Fan Advisory Board said it was “disappointed” the club had ignored its advice.
