The UK betting market offers a constant stream of free bet promotions, and The Standard's betting experts have compiled a list of the best free bets available today. The collection covers top welcome offers for new customers and highlights the best promotions for existing bettors. All offers are sourced from fully licensed and regulated betting sites and are updated daily.
Today's Top Free Bet Offers
Paddy Power is offering odds of 50/1 for Harry Kane to have a shot on target against Spain. Kane has been scoring regularly in the Bundesliga since returning to Bayern Munich, and England's all-time leading scorer now faces Spain. The offer is open to new customers who sign up and make a first deposit of at least £5 via an eligible payment method. A maximum £1 bet must be placed on Kane 1+ in the player shots on target market for England vs Spain before kick-off on Saturday. Should Kane record a shot on target, punters will be paid out on the £1 bet in cash, with the extra winnings credited as free bets to equal a payout at 50/1.
Sky Bet is running a special offer for the England vs Spain match, available to new customers, boosting the odds on a goal being scored by either side to 50/1. Bettors need to register a new account and make a first deposit of at least £5 using an eligible payment method. They must then place a maximum £1 qualifying bet on over 0.5 goals in the total goals market. Should there be a goal, Sky Bet will pay out in cash on the £1 bet, with the extra winnings credited as 5 x £10 free bet tokens. If the game ends goalless, bettors receive a £10 free bet token.
William Hill and Other Offers
William Hill is offering a pair of free bets this week, one for football and one for racing. Both promotions require punters to opt in and place a qualifying wager to unlock a free bet, the value of which varies from customer to customer. For the horse racing offer, which could be used on this week's Cambridgeshire Meeting at Newmarket, bettors must place a qualifying bet on any horse racing market at odds of evens or greater before midnight or 11:59pm on Saturday. Free bets can only be used on a racing market and will expire at 11:59pm on Monday, September 28. For the football offer, bettors need to put together an accumulator bet featuring at least two selections and combined odds of evens or greater. In return, bettors receive a free bet builder bet. New William Hill customers can claim the bet £10 get £30 offer before going for the racing and football offers.
Betfred, Sky Bet, Paddy Power, Spreadex, 247Bet, Betfair, BOYLE Sports and Midnite make up the current crop of top welcome offers from UK bookmakers. All offers are live, and recommendations are reviewed daily. Several of these offers are exclusive to The Standard.
New Bookmaker Offers and Free Bet Basics
New UK bookmakers are constantly trying to gain a foothold in the market, often with attractive free bet offers for new customers. QuickBet offers Bet £10, get £10 in free bets with no promo code needed. Luckymate, launched in 2025, offers Bet £10, get £10, requiring the bonus code LM10. 7bet offers Bet £10, get £30 in free bets with promo code 7BETWO, credited in stages. BetMGM, operating in the UK since 2024, offers Bet £10 get £40 in free bets, consisting of 2 x £10 free football accas and 2 x sport multiples.
A free bet is a stake provided by the bookmaker to place a bet with, rather than the punter using his own bankroll. Sometimes a free bet is described as credit, and some bookmakers have brand-specific names. Typically, a return from a winning free bet excludes the stake itself, unless the operator states otherwise. The term covers more than just sign-up bonuses, including existing-customer promotions like money back specials, bet and get deals, free bets clubs and rewards for entering competitions.
For existing bettors, Betfred Acca Flex provides a 50 per cent acca bonus on winning multiples and refunds losing wagers if one leg lets you down. Sky Bet Ghost Leg gives punters a token to apply to an eligible pre-match Bet Builder of 5+ legs at combined odds of 3/1 or greater. Coral Rewards Shaker is a free-to-play daily prize game usable between 9am-9pm with one shake per day. Grosvenor Pick a Shirt is a free daily mystery game with one pick per customer per day. Betway Daily Free Bet Special offers a £5 free bet for punters who stake a minimum of £20 on a horse racing accumulator of 4 or more legs at minimum odds of 1/2 per leg.
What to Bet On and How to Claim
Football focus is on the start of the Nations League, with England hosting Spain on Saturday and Scotland taking on Slovenia earlier in the day. Rugby union sees the new Gallagher Prem season begin on Friday night with Northampton Saints facing Newcastle Red Bulls, Exeter Chiefs facing Gloucester on Saturday, and Leicester Tigers against Saracens on Sunday. The Azerbaijan Grand Prix takes place on Saturday at midday, with George Russell taking pole position in Baku. Racing highlights include the Cambridgeshire meeting at Newmarket with the Cheveley Park Stakes (14:27) and Middle Park Stakes (15:00) on Saturday. Rugby league semi-finals see Leeds Rhinos hosting Warrington on Friday and Wakefield travelling to Wigan on Saturday.
Free bet offers come in many forms. Bet and get offers see customers stake their own money on a qualifying bet before receiving free bets once it settles. No deposit free bets are rare and smaller in value. Matched deposits see initial deposits matched up to a limit. Enhanced odds offers are common, with bookmakers linking promotions to major events. Acca insurance offers a stake refund or percentage boost on winning accumulators. Free bets clubs are loyalty-style schemes where customers earn ongoing free bets or points. Money back specials are conditional refunds tied to specific outcomes.
To claim a free bet, identify a bookmaker and follow the registration process, complete Know Your Customer checks, opt in if required, place a qualifying bet at minimum odds, and use free bets before they expire. When evaluating offers, consider qualifying stake size, minimum odds, expiry window, token splits and restrictions, and existing-customer terms. Bettors are reminded to always gamble responsibly, set a budget, take regular breaks, and not chase losses. Free bet offers change daily and are subject to change; Terms & Conditions apply to all offers.
