A survey of 2,000 adults commissioned by Tesco Mobile has found that one in four UK households are divided over which team to support during the 2026 World Cup, leading to increased tension on matchdays. According to the study, 25% of respondents believe that split loyalties add a touch of tension to viewing, while 11% dread genuine humiliation if their team is defeated by a family rival.
Sharing Moments Despite Rivalries
Despite the national rivalry, the research indicates that fans still crave sharing significant moments with loved ones. A striking 78% immediately grab their phone following a crucial moment, such as a last-gasp goal or a contentious red card. Furthermore, 82% stated that being able to effortlessly contact friends and family makes them feel more connected during major sporting events, even when watching from separate locations.
For the 13% who will view the tournament from abroad—either in the stadium or while on holiday—staying connected overseas is a top priority. Laura Joseph from Tesco Mobile, which has eliminated roaming fees for customers using their UK data, minutes, and texts in 48 destinations across the EU and beyond at no extra cost, said: "We're keeping families connected this summer – even when loyalties are divided. Moments like these are meant to be shared, whether you're celebrating together or supporting different teams. With Home from Home and reduced roaming in the USA and Canada, our customers can stay connected and enjoy every moment without worrying about unexpected charges."
England's World Cup Campaign
This follows the international football tournament getting underway, with England attempting to surpass their previous performance where they crashed out at the quarter-final stage following a 2-1 defeat to eventual finalists France. However, they delivered a superior showing in the European Championships two years afterwards, reaching the final before succumbing 2-1 to Spain. This marks England's inaugural major tournament under Thomas Tuchel's fresh leadership after Gareth Southgate – the country's most triumphant manager since Alf Ramsey – resigned in 2024.
Scotland's Exit
Meanwhile, following their first World Cup qualification in nearly three decades, Scotland's journey has reached its conclusion. Despite securing victory against Haiti, losses to Brazil and Africa Cup of Nations winners Morocco resulted in the Scots being knocked out of the competition. This leaves England as the sole remaining home nation in this year's World Cup, where they will face Congo DR on July 1.
