Former Made In Chelsea star Jamie Laing is set to join the panel of BBC's Dragons' Den as a guest investor for the upcoming 23rd series, according to reports. The 37-year-old will appear alongside regular dragons Deborah Meaden and Peter Jones, following in the footsteps of previous celebrity guests such as Trinny Woodall, Joe Wicks, and Gary Neville.
Laing, who welcomed his first child, son Ziggy, with wife Sophie Habboo in December last year, has built a credible business portfolio. He co-founded vegan confectionery brand Candy Kittens in 2012, which achieved a £15 million turnover in 2024, and later oversaw the £36 million acquisition of healthy snack bar Graze. He also runs media company JamPot Productions and co-hosts the podcast Newly Parents with his wife.
Alongside his business ventures, Laing presents BBC Radio 1's drivetime show and recently featured in the Disney+ documentary Raising Chelsea, which documented his journey to fatherhood. Speaking about the documentary, Laing emphasised its authenticity, stating: 'We wanted to capture everything and I wanted to make sure it was really real... There is nothing off limits.'
The Mirror has contacted representatives for Dragons' Den and Jamie Laing for comment. The new series is expected to air later this year.
