Apple Corps, the Beatles' record label, has reacquired its former headquarters at 3 Savile Row in Mayfair, central London, and plans to transform it into a seven-storey tourist attraction called The Beatles at 3 Savile Row, set to open in 2027. The building is iconic as the site of the band's final public performance on its rooftop in 1969.
Plans for the Attraction
The attraction will span seven floors, showcasing items from the Apple Corps archives, hosting temporary exhibitions, and including a shop. The main draws will be a recreation of the studio where the Beatles recorded their last album, Let It Be, and access to the rooftop where they performed their final concert. Paul McCartney, who recently revisited the Georgian mansion, said: 'There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I'm excited for people to see it when it's ready.' Ringo Starr described it as 'like coming home.'
Historical Significance
The Beatles founded Apple Corps in the late 1960s to manage their financial affairs and support artistic ventures. After the band split in 1970, it became the guardian of their legacy. Apple Corps left Savile Row in 1976. Today, CEO Tom Greene oversees the return, noting that fans constantly photograph the building's exterior. 'Even the railings remain the same from that famous day in 1969,' he said.
The rooftop performance featured five new songs: Get Back, Don't Let Me Down, I've Got a Feeling, One After 909, and Dig a Pony, plus God Save the Queen. The unadvertised gig was filmed for Michael Lindsay-Hogg's 1970 documentary and attracted an astonished crowd, including police who eventually switched off the band's amps.
Recent Beatles Activity
The Beatles have remained in the spotlight in the 2020s. In 2021, Disney released Get Back, a reworking of footage from the Let It Be film, directed by Peter Jackson. In 2023, the band released a new song, Now and Then, using AI to enhance demos of John Lennon and George Harrison, which reached No. 1 in the UK. A 2024 documentary, Beatles '64, produced by Martin Scorsese, focused on the band's US breakthrough. The Beatles Anthology project was also reissued and updated.
McCartney and Starr continue to release new music. McCartney's upcoming album, The Boys of Dungeon Lane, due on 29 May, includes his first duet with Starr. Starr has released two albums in the past 15 months, exploring country blues. Sam Mendes is filming a four-film biopic about each band member, set for simultaneous release in April 2028, starring Paul Mescal, Harris Dickinson, Joseph Quinn, and Barry Keoghan. A TV drama, Hamburg Days, focusing on the band's early years in Germany, is also in production.
London Mayor Sadiq Khan called the plans 'hugely exciting' and said the attraction will captivate visitors globally. The project is seen as a timely addition to the band's enduring legacy.
