Love Island star Olivia Attwood and footballer Bradley Dack are at the centre of a PR storm after it emerged that their lavish 2023 wedding, documented on ITV's Olivia Marries Her Match, was never legally binding. The couple, who split earlier this year, had no marriage licence for the ceremony at London's Bvlgari Hotel, which featured a £30,000 gown and 10,000 roses.
According to a Mail on Sunday report, there is no record of the marriage at the City of Westminster Archives Centre or the General Register Office. The venue did not hold a marriage licence at the time. A source claimed that a registry office appointment was scheduled six weeks later in Cheshire, but Attwood discovered 'mistruths' in the relationship and decided not to proceed with the legal union.
Despite this, the pair maintained the illusion of marriage for years, referring to each other as husband and wife and even recording a podcast episode about wedded bliss. PR consultant Sophie Attwood (no relation) said the situation reflects a 'considered PR play', noting that while the relationships appear genuine, the fake weddings are content opportunities for influencers.
Attwood is not alone in this trend. Stacey Solomon and Joe Swash threw a lavish 'wedding' in 2022 but have yet to formalise the marriage legally, though Solomon was transparent about the blessing being non-binding. YouTubers Jake Paul and Tana Mongeau and reality star Brody Jenner have also staged similar unlicensed ceremonies, with Mongeau admitting the event was 'obviously done for content'.
